Marketing Designer
Marketing Designer produces the images your marketing needs: featured images for blog posts, social cards, and other brand visuals. You describe the image you want, and it rewrites your description into a specific brief, generates the image, and gives you alt text and notes on how the image fits the brand.
It works two ways. For a one-off image, you describe the scene and it generates artwork. For a blog featured image, you can skip the description and pick a ready-made layout that sets your headline over your brand colors and logo.
Marketing Designer never attaches an image on its own. Marketing Content writes an image brief for each post; make the image here and attach it. Images you generate stay unattached until you attach them.
What It Does
For a standard image, the agent reads your brand's visual direction and rewrites your request into a refined brief. The brief names the scene, the composition, the mood, the palette, and the style, and it steers away from stock-photo clichés such as handshakes, lightbulbs, and team-meeting shots. It then generates the image and saves it with:
- the refined brief the image was made from;
- a composition note and a brand fit note;
- alt text of a sentence, written to be specific enough for both accessibility and search;
- two alternative directions you can try if the first image misses.
For a featured image from a template, the agent builds the artwork directly from your headline. The layouts are Minimal / Clean, Bold Gradient, Split Layout, Dark Card, and Photo Overlay, which puts your text over a generated background. This route uses your brand's logo, colors, and font, and it saves the headline as the image's alt text. It does not write a refined brief or alternative directions.
If the image service cannot be reached, the generation is saved with the refined brief and marked as a stub, so you can take the brief to another image tool.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Brief refinement | Turns a rough request into a specific, brand-aware image brief |
| Image generation | Produces the image at the size you choose: 1200x628, 1080x1080, 1080x1920, or 1080x1350 |
| Featured image templates | Builds a branded blog featured image from a layout, your logo, and your colors |
| Alt text and notes | A one-sentence alt text, a composition note, and a brand fit note with each generated image |
| Alternative directions | Two other prompt ideas saved with each generated image |
| Attach to a post | Links an image to a Marketing Content post, from the app or from Slack |
| Attach to a post | Attaches an image you made to a Marketing Content post. The Marketing Content pipeline also builds and attaches a template featured image on its own when a post has none |
The Approval Rule
Marketing Designer generates images on its own and saves every one. The image itself is not brand-checked. When Brand checking is on, the written request is checked before the Slack card posts, and a request it rejects gets no card; the generation is still on the Designer page.
What waits for you: Attaching an image you generated to a content post. You do it from the generation page in the app (Attach to a Content Post) or from the Slack card (Attach to Content). Attaching to a different post later is allowed.
What does not wait for you: Generating and saving an image. Nothing is ever attached to a post until you attach it.
Who It's For
- Account managers: get a visual for a client deliverable without briefing a designer.
- Content leads: get a featured image for each post from a layout you pick, or a generated image attached by hand.
- Operations staff: keep track of which generated images are attached to posts and which are still waiting.
Related
- Commands: generate, attach, and manage images
- Notifications: the Slack card and what it tells you
- Schedule: what starts a generation
- Examples: step-by-step walkthroughs
- Troubleshooting: common questions and fixes