Examples

Example 1: Checking a LinkedIn Draft Before It Goes to Review

A content lead has a LinkedIn post for a SaaS client and wants a verdict before she sends it for approval.

Step 1: Open New Audit. On the Brand Auditor screen in the app she clicks New Audit, pastes the post into Draft Content, picks the client's brand, sets Channel to LinkedIn, and clicks Run Audit.

Step 2: Read the result. The result panel shows:

Decision: Revise Score: 64 out of 100 Score breakdown: Voice 20 of 30, Visual 25 of 25, Messaging 12 of 25, Governance 7 of 20 Findings: The post opens with a stock phrase that reads as machine-written. The closing line makes a claim about results that the draft does not support.

Step 3: Use the redlines. The suggested redlines each name the passage, show the current wording, propose a replacement, and explain why:

Where: Closing line Current: "Our approach delivers results every time." Proposed: "Here is what we saw across the last three launches." Why: An absolute claim with nothing behind it weakens Governance.

Step 4: Fix and re-run. She rewrites the two passages, pastes the new text into New Audit, and gets a score of 88 and a decision of Auto-Approve. She sends the post to Marketing Social for approval.

Example 2: A Hard Failure That Overrides a Good Score

An account manager checks a blog intro for a client in financial services.

Step 1: Run the audit. She pastes the intro into New Audit with the Blog channel selected.

Step 2: Read the result. The voice and messaging are strong, but the draft says "According to Northwind Research, 70 percent of buyers switch providers within a year."

Decision: Reject Findings: Unsubstantiated external citation (remove or substantiate). The draft names an outside source for a statistic.

Step 3: Understand why. A named outside source or link that Brand Guard cannot back up is a hard failure. It rejects the draft whatever the score is. The account manager removes the outside attribution and checks again.

Step 4: Check again. With the attribution removed, the audit returns Auto-Approve.

Example 3: Suggesting Topics in Slack

A marketing lead is planning next month's posts for a client.

Step 1: Ask for ideas. In the client's channel she types:

/brand-guard-suggest-topics

A private message says the suggestions are being written and the card will land in the channel.

Step 2: Read the card. A card titled "Topic suggestions" for the client's brand lists six pending topics. Each shows a title, its content pillar, a gap score, an ideal-client fit score, and a short rationale.

Step 3: Decide. She clicks Greenlight on four topics and Dismiss on two. Each row changes to "Greenlit" or "Dismissed".

Step 4: What happens next. The four greenlit topics move from idea to briefed in the topic queue. They are now eligible for a brief and a draft. Nothing has been written or published yet; the content agents pick the topics up from the queue.

Example 4: Recording an Override

A client insists on a phrase that the brand's rules prohibit. The owner decides to go ahead.

Step 1: Open the audit. On the Brand Auditor screen, the owner opens the audit for the draft. It shows Reject with a prohibited-phrase flag.

Step 2: Record the override. She clicks Record Override, types "Client approved this wording in writing," and confirms.

Step 3: What it does. The reason is saved on the audit, and the audit shows who overrode it and when. The draft itself is not republished. The producing agent's own approve and publish steps are where the draft moves forward.