Marketing Brand Guard
Every piece of client-facing content your marketing agents produce passes through Brand Guard before it can be published. It scores the draft, decides whether it meets your brand standards, and either clears it automatically or sends it back with specific edits to make. Nothing goes out bearing your clients' names unless Brand Guard has signed off.
Brand Guard sits at the end of the drafting flow, not the beginning. When Marketing Content, Marketing Social, or Marketing Email finishes a draft and triggers the publish step, Brand Guard receives the draft automatically. You do not need to ask for it; it runs as part of every publish cycle.
When a draft clears the bar, Brand Guard records the approval and the calling agent proceeds. When a draft does not clear the bar, Brand Guard posts specific redlines: the exact sentence to change, why it fails, and what to replace it with. Your team acts on those redlines, the draft is resubmitted, and Brand Guard scores it again.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Brand coherence scoring | A 0-100 score across four dimensions: Voice, Visual, Messaging, and Governance, so you know exactly where a draft falls short |
| Automatic approval | Drafts that meet your threshold clear without requiring any action from your team |
| Specific redlines | When a draft is blocked, you get targeted edit suggestions citing the exact sentence and the specific fix, not generic notes |
| Per-client brand rules | Each client's prohibited phrases, required disclaimers, and voice standards are applied independently; a rule for one client never affects another |
| Audit history | Every decision is recorded so you can look up why a draft was blocked, compare scores over time, or spot recurring issues |
| Conversational review | You can paste a draft or a paragraph into the brand-guard channel and ask Brand Guard to assess it outside the automated flow |
The Approval Rule
Brand Guard reviews autonomously and records every decision. What it does not do is publish.
Brand Guard acts without your input when:
- Scoring any draft the publish flow sends it.
- Auto-approving drafts that meet your brand threshold (the default is 85 out of 100).
- Posting a one-line block notice in the calling agent's channel when it stops a draft.
- Answering conversational questions in the brand-guard channel.
You decide when:
- A draft has been blocked and you want to publish it anyway. The calling agent's card (in Marketing Content, Marketing Social, or Marketing Email) carries a "Publish now" option that overrides the block and logs your decision.
- You want to change the threshold, add a prohibited phrase, update a required disclaimer, or modify any per-client brand rule. Those changes go through the dashboard, not through chat.
The calling agent handles the approval card for each content type. Brand Guard supplies the verdict and the redlines; the approval step lives in the agent that created the draft.
Who It's For
- Account managers: Know that every deliverable has cleared a brand check before you see it for client sign-off.
- Content and social teams: Get specific, actionable feedback when a draft needs changes, instead of open-ended editorial notes.
- Agency operators: Maintain consistent brand standards across all clients and all channels without reviewing every draft manually.
Related
- Commands: how to talk to Brand Guard directly in Slack.
- Notifications: what Brand Guard posts, where, and when.
- Schedule: when Brand Guard runs and how it fits into the publish flow.
- Examples: walkthroughs of common review scenarios.
- Troubleshooting: answers to common questions and what to do when something looks off.