Notifications
Marketing Analytics replies whenever you ask it for a report, in Slack or in the app. On top of that, it sends two scheduled digests on its own: a weekly summary and a monthly summary. Everything else is a reply to something you asked.
Weekly Digest
When: Once a week, at the start of the week. You do not have to ask for it.
What it contains:
- A rollup of every producer's activity over the last seven days
- The headline figure for each producer, in one card
- A note for any producer that had no activity in the window
Action required: None. Read it for a fast picture of the week. If a number looks off, ask for a deeper report or open the Analytics workspace in the app.
Monthly Digest
When: On the first of each month. You do not have to ask for it.
What it contains:
- The same rollup shape as the weekly digest, over the last thirty days
- A wider view for a month-over-month read
Action required: None. Use it for monthly reporting and to spot slower trends the weekly view can miss.
Rollup Response
When: You ask for a marketing summary or cross-agent report.
What it contains:
- Reporting window and client scope (always stated explicitly)
- Per-producer counts: total items, breakdown by status, and derived KPI for that producer
- Trend delta against the prior period where data exists
- A note for any producer that had no activity in the window
Action required: Review for gaps or trends that need follow-up. The agent will name the relevant delivery agent if a next step is clear.
Single-Producer Report
When: You ask about one specific agent (content, social, PPC, designer, or brand quality).
What it contains:
- Count totals and status breakdown for that producer
- The derived KPI for that agent (ship rate, publish-through rate, attach rate, or auto-approve rate)
- Trend comparison against the prior period
- Recent activity tail: the last few items with their current status
Action required: None by default. If the numbers flag a stall or gap, decide whether to act on the upstream agent or adjust your pipeline.
Metric Answer
When: You ask a direct question about a specific metric or trend.
What it contains:
- The number, with the filter it was computed under (client scope and time window)
- A one-line plain-English note on what is driving the result, where that is clear from the data
- The name of the gap, if you asked for a metric that is not currently tracked
Action required: None. If the agent names a gap, it also names which delivery agent would need to add the metric.
Unavailable Producer Notice
When: A rollup is requested and one or more producer agents are not active on your install.
What it contains:
- The name of the producer (display name, not an internal ID)
- A brief note that it is not available on this account
- The rest of the rollup proceeds normally for the producers that are active
Action required: None, unless you expected that agent to be running.
If a rollup response names a gap, such as a stalled approval queue or a drop in brand scores, the next action belongs to the relevant agent. Marketing Analytics tells you what it sees; the delivery agents and your team decide what to do next.
If Slack is turned off for your agency, you do not lose any of this. Pull the same rollups any time from the Analytics workspace in the app: see The Marketing Workspace.