Schedule

Marketing Analytics works in two ways. You can ask it for a report at any time, in Slack or in the app, and it answers on the spot. It also sends two regular digests on its own: a weekly summary and a monthly summary. Everything else happens when you ask.

On-Demand Reports

Send a question or request in Slack, or open the Analytics workspace in the app, and the agent reads the current state from each active producer, computes the rollup or the specific metric you asked for, and gives you the answer. The data it draws on is live at the moment you ask: if content was published ten minutes ago, it shows in the next rollup.

Scheduled Digests

Two digests arrive on a fixed cadence so you do not have to remember to pull a report:

• Weekly digest. Once a week, at the start of the week, the agent posts a rollup digest covering the last seven days. It summarizes every producer's activity in one card.
• Monthly digest. On the first of each month, the agent posts a wider digest covering the last thirty days, for a month-over-month view.

Both digests land in the agent's channel. If Slack is turned off for your agency, you can still pull the same rollup any time from the Analytics workspace in the app.

Default Reporting Window

When you do not specify a time window, the agent uses the last seven days. You can override this in your request:

• "this week" or "last 7 days"
• "last month" or "last 30 days"
• "last quarter" or "last 90 days"
• "year to date"
• "all time"

State the window in your message and the agent applies it and confirms it in the response.

Build a Report in the App

The Analytics workspace in the app is the other way to get a rollup. You pick a brand and a time window, and the page shows one card per producer with the headline number for each. Quarter-to-date and year-to-date are both window choices, which makes the app the fastest way to pull a clean figure for a client report. Click any producer card to open its per-producer breakdown with the recent items behind the number. You reach it from the marketing area of the app: see The Marketing Workspace.

Response Time

Most rollups complete in under a minute. A full cross-agent rollup that covers all five producers takes slightly longer than a single-producer report, but both are fast enough to use in the middle of a client call or a planning meeting.

When to Ask

Some natural moments to pull a rollup:

• Before a client check-in, to see what shipped and what is pending for that client
• At the start of a planning session, to see current pipeline depth across all agents
• After a busy production period, to confirm everything moved from draft to published
• When something looks off, to get a fast count of where items are stuck

There is no wrong time to ask. The agent reads live data each time, so the answer is always current. Between the weekly and monthly digests and the on-demand reports, you get a steady picture without having to chase it.