Marketing Analytics
Marketing Analytics is the reporting and measurement layer for your agency. It reads the output of every other marketing agent and assembles one coherent picture: what shipped, what is scheduled, what was blocked, what scored well, and where the trends are moving.
This agent does not create content, post anything, or make changes. It reads and reports. That makes it the one place to go when you want a clear view across all active marketing work.
What It Does
When you ask for a rollup, Marketing Analytics pulls counts and status summaries from Marketing Content, Marketing Social, Marketing PPC, Marketing Designer, and Marketing Brand Guard. It combines those into a single response that shows each agent's activity alongside derived metrics: how much content reached publication, how many social posts moved through approval, how often Brand Guard auto-approved versus flagged, and how images are being attached to posts.
You can scope any report to a specific client or span the full account. The agent states its filter in every response so you always know what the numbers cover.
Trend comparisons are included whenever a prior period exists. If the prior period had no activity, the agent says so rather than showing a misleading delta.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Cross-agent rollup | A single summary of all marketing activity: content, social, PPC, designer, and brand quality in one response |
| Per-producer drill-down | Counts and recent activity for any single agent (content only, social only, etc.) |
| Derived KPIs | Ship rate, publish-through rate, image attach rate, and Brand Guard auto-approve rate, computed from live producer data |
| Client scoping | Any report can be narrowed to a single client or broadened across all accounts |
| Trend delta | Current period versus prior period with signed percentage change for each metric |
| Unavailable-producer handling | If an agent is not running on your install, the rollup marks it as unavailable rather than showing empty zeros |
What Requires Your Attention
Marketing Analytics is a read-only analyst agent. It produces no outbound artifact of its own, so there is no approval step on its output.
What it does surface that needs your attention:
- Stalled queues. If content or social posts are sitting in "review" or "approved" status without moving to published, the rollup will show it. You decide whether to chase the approval or adjust the schedule.
- Brand score trends. If Brand Guard's auto-approve rate is dropping, that signals rising brand misalignment in drafts. The place to act is in Marketing Brand Guard or upstream with your creative direction.
- Image attach gaps. A high count of generated images that are not attached to any post is a signal that Marketing Designer has produced assets waiting to be assigned. You or the account team routes those.
- Missing coverage. If PPC shows no analysis runs in a window, no content shipped, or social has a deep draft backlog, the agent names the gap. The follow-on action belongs to the relevant agent.
When a gap or trend surfaces that needs a fix, Marketing Analytics will name which agent owns the next step. Acting on that recommendation is yours.
Who It's For
- Agency owners: Get a cross-account view of marketing output and quality without opening five separate reports.
- Account managers: Check client-specific rollups before client calls to know what shipped, what is pending, and where the gaps are.
- Operations leads: Monitor pipeline health across all producers and spot systemic slowdowns early.
- Content and creative staff: See how their work flows through review and approval stages across agents.
Related
- Commands: how to ask for rollups and drill-downs
- Examples: full walkthroughs of common reporting scenarios
- Notifications: what the agent posts and when
- Schedule: when the agent runs and how it is triggered
- Troubleshooting: common questions and issues