Commands
Marketing Analytics has two Slack commands that post a summary card to the channel where you run them, and a fuller view in the app. Both draw on the same figures. The app is the better place when you want a particular brand, a quarter-to-date or year-to-date window, or the figures behind a tile.
Post a Weekly Summary
/marketing-analytics-digest
Posts a summary card covering the last 7 days across all brands.
Post a Rollup for a Window
/analytics-rollup 30d
Posts the same summary card for the window you name. The windows Slack understands are 1d, 7d, 30d, and 90d. You can also type day, today, week, month, or quarter, where quarter means 90 days. With no window, or a word it does not recognize, you get 7 days. Quarter to date, year to date, and all time are available in the app only.
The card covers all brands. To narrow it to one brand, use the app.
Open the Rollup in the App
On the Analytics Rollup screen:
- Click a window at the top: 1 day, 7 days, 30 days, 90 days, Quarter to date, Year to date, or All time. The screen opens on 7 days.
- Pick a brand with the brand picker. Leave it on all brands for a combined view.
- Click New Rollup to open the Build a Rollup form. Choose a Brand (leave blank for all brands) and a Time Window, then click Open Rollup.
Read a Tile
Each tile shows the agent's name, the kind of work it does, a headline number, and a second number. The headline and second figures are:
| Agent | Headline | Second figure |
|---|---|---|
| Content | Search-visibility ship rate | Published |
| Social | Posts published | Awaiting review |
| Emails sent | Awaiting review | |
| PPC | Campaigns analyzed | Ad copies reviewed |
| Designer | Attach rate | Generations |
| Brand Guard | Auto-approve rate | Median brand score |
| Every other agent | Total | none |
Open a tile to see its detail page. It shows the window and brand, whether the agent was available, and a table of every figure computed for that agent. A link on the page opens the agent's own screen.
Ask a Question in Slack
@Agenteous how does the marketing rollup work?
Mentioning @Agenteous gets a conversational answer about the reports. It does not run a rollup; use the commands above or the app for numbers.