Commands
Most Marketing Content work happens in the app, where you start a post, review it and approve it. In Slack you have two commands for auditing posts that are already live. The app side is covered in Create Workspaces.
Start a Post in the App
There is no Slack message that creates a blog post. In the app, open the Content workspace under Marketing and choose New Post. The form asks for:
- Topic (required): one specific sentence about what the post covers.
- Brand: leave blank to use your default brand.
- Target Length: roughly how many words to aim for.
- Primary Keyword and Supporting Keywords: optional; leave the primary keyword blank and the writer picks one.
- Audience: the customer segment the post speaks to.
- Source Material: a brief, transcript excerpt or notes. Optional, but it keeps the draft grounded in real material.
Leave the full-pipeline option on to run keyword research, outline, draft, score and image brief in one go, then choose Generate Post. Turn it off to create only the topic record and run each stage by hand from the post page.
You can also turn a meeting into a post from Meeting to Content in the app, or dispatch a campaign from the Strategist, which creates a starting record you then generate from the post page.
Audit Posts That Are Live
/content-audit
/content-audit --limit=15
Scores your most recent published posts, 10 by default and up to 25. It reads them from the blog the brand publishes to. A results card posts in the channel with the number of posts scanned, how many have issues, the average and lowest score, and the five lowest-scoring posts. The buttons are Fix Top 5, Fix Top 10, Fix All (which asks you to confirm) and Dismiss.
/content-quick-audit https://example.com/blog/your-post
Scores a single page you paste. The card shows an overall score with search, generative engine, answer engine and expertise sub-scores, then up to six issues, with Fix This Post and Dismiss.
The Fix Wizard
Choosing a Fix button starts a wizard. It posts one proposed rewrite at a time, showing the issue, its severity, the reason for the change and a preview of the rewrite. For each one you choose:
- Approve and push: runs the rewrite through brand checking, then updates the existing post on your blog right away. In Enforce mode, a rewrite the check rejects is not pushed: the card says it was approved but not pushed, with the reason, and the live post stays as it was. Under Warn the rewrite is pushed and the finding is recorded; under Off the check is skipped.
- Skip: leaves the post alone and moves to the next fix.
- Stop wizard: asks you to confirm, then drops all remaining fixes for that audit.
When the wizard runs out of fixes it posts a summary of how many you approved and skipped.
Approval Buttons
Reviewing a draft is a decision in the app: Approve and Schedule, Reject, and Publish Now on a queued post. The post page also offers Regenerate Outline and Regenerate Draft. You can approve or reject drafts from the Work Queue as well.
When a post is created from Meeting to Content and your install has a Slack channel connected for Marketing Content, the draft also posts as a Blog Draft card with these controls:
- Approve: gives the post its next publishing slot.
- Edit draft: opens the draft text for editing. Saving replaces the body.
- Reject: asks you to confirm, then asks for an optional reason.
- Overflow menu: Edit outline saves a changed outline but does not rewrite the draft (use Regenerate Draft in the app for that), and Run fix pass re-runs the automatic fixes.
Snooze is a Work Queue feature and does not appear on the card.