Notifications
Marketing Content posts notifications in the content channel at each significant stage of the pipeline. Here is every message type you will see and what to do with each one.
Brief Confirmation
When: You request a post or provide a brief and the agent has gathered all required information.
What it contains:
- The brand the post is for
- The confirmed topic and angle
- The primary keyword and up to five secondary keywords (with a note on volume and intent if research was run)
- The target word count
- The deliverable shape (post only; or post plus social brief for Marketing Social)
Action required: None if the confirmation looks right. Reply with corrections if any field is wrong before the outline is produced.
Brief-The-Brief (Clarifying Questions)
When: You send a request that is missing source material, a target ICP segment, or a defensible angle.
What it contains:
- Three to five specific questions the agent needs answered before it can write a useful post
- A note on which fields are required vs. optional
Action required: Answer the questions in the channel. The agent picks up your reply and proceeds to the outline stage.
Outline Ready for Review
When: The agent has produced the post outline and is waiting for your confirmation before drafting.
What it contains:
- Draft title
- A statement of the post's one central argument
- Twelve to fifteen section headings, each with a one-line note on what that section proves
- The proposed meta description
- Internal-link suggestions (pages on the brand's site the post should link to)
- External authority sources the agent proposes to cite
Action required: Reply "looks good" to proceed to draft, or give specific feedback on any section. Confirm or redirect before the draft is written; structural changes at the outline stage cost minutes, not hours.
Draft Ready for Review (Approval Card)
When: The full draft has been written, passed brand review, and is ready for your approval.
What it contains:
- Post title and meta description
- Full draft body (linked or pasted, depending on length)
- SEO score (0-100) with a per-component breakdown
- Featured-image prompt for the brand's visual
- Internal-link suggestions embedded in the draft
- "Grounded on" note listing the brand knowledge sources used
Action required: Review the draft and click one of the four approval buttons: Approve, Edit Outline, Edit Draft, or Reject.
Brand Review Blocked
When: The draft did not clear the brand compliance check.
What it contains:
- The specific flags raised (claims that need softening, comparisons that need disclosure, off-voice passages)
- A short note on what revision each flag requires
Action required: Review the flags. Either reply with revised instructions for the agent to rewrite, or click Edit Draft to fix the passages yourself.
Post Published
When: An approved post has been successfully published to the brand's CMS.
What it contains:
- Post title
- Live URL
- CMS it was published to (HubSpot Blog or WordPress)
- A note that Marketing Social has been tagged with the canonical URL for social content production
Action required: None. Check the live URL if you want to confirm formatting. If you do not see the post at the URL within a few minutes, see Troubleshooting.
Publish Failed
When: The CMS push did not succeed after an approved post was queued.
What it contains:
- Post title and the CMS target
- A short description of the failure (connection issue, authentication, CMS API error)
- A prompt to retry via the app or by replying in the channel
Action required: Check your CMS integration status in the app, then reply "retry" or use the Publish Now button in the app to re-trigger the push.
Scheduling Backlog Warning
When: Approved posts have been queued further out than 28 days from today.
What it contains:
- The number of posts in the backlog and the brand they are for
- The earliest available publish slot
Action required: Review the backlog in the app. Consider rejecting low-priority posts or adjusting the publishing cadence to clear the queue.