Schedule

Marketing Content responds the moment you ask it to, and it can also keep a steady stream of drafts coming on its own. Most posts still start with a request from you or a brief from Marketing Strategist. On top of that, an optional cadence-driven generator can produce drafts by itself so your review queue never runs dry.

On Request

When you send a brief or request a post, the agent works through its stages immediately: brief confirmation, keyword research (if needed), outline, draft, SEO scoring, and brand review. At two points it pauses for your input: outline confirmation and the final approval card. Outside those pauses, it moves without waiting.

Cadence-Driven Drafts

Marketing Content can generate drafts on a regular cadence without anyone asking. It rotates through the brand's content pillars, picks the next topic, and produces a finished draft that lands in your review queue alongside the posts you requested by hand.

Three things keep this safe and predictable:

• It is off until your team turns it on. This generator does nothing by default. Someone on your team enables it per brand before any cadence drafts appear.
• It only drafts. It never publishes. Every cadence draft arrives in the review queue with the same approval card as a requested post. Nothing reaches a CMS without your click on Approve. There is no automatic publishing.
• It will not flood the queue. A per-day limit caps how many drafts it makes, and it pauses when the review backlog is already full, so you are never buried.

You review a cadence draft exactly like any other: read it, edit it if needed, then approve or reject. You can find every draft waiting on you, requested or cadence-generated, in the Work Queue in the app and in your content channel in Slack.

Within a Campaign Bundle

When Marketing Strategist sends a campaign brief that includes a content slot, Marketing Content picks up that slot and proceeds through the same stages. It confirms the source material and keyword with you before drafting, then posts the approval card when the draft is ready.

Publishing Cadence

Once you approve a post, it goes into the publishing queue for the brand. The agent spaces posts at least seven days apart per brand, which keeps publishing consistent without flooding the CMS or the brand's audience.

Posts are queued for weekday mornings, when B2B readers and search indexers are most active. If the queue for a brand is full, the agent posts a scheduling backlog notice so you can decide whether to adjust.

Content Planning

What the cadence generator drafts about, and what your team queues by hand, both come from your content plan. You manage the brand's content pillars and its content queue on the Content Planning pages in the app. The pillars are the themes each brand owns; the content queue is the running list of topics waiting to become posts. Cadence drafts rotate through the pillars in order, so the topics stay balanced across the themes you care about. The Marketing Strategist and Brand Guard pages explain how pillars shape a campaign and how a draft is checked against them.

After Publishing

Once a post goes live, Marketing Content tags Marketing Social with the canonical URL and a short summary. Social can then produce LinkedIn variants from the same piece without any additional input from you.

If the post includes a featured-image prompt and Marketing Designer is connected, Marketing Content tags it in the design channel at the same time. Otherwise the image prompt stays in the approval card for you to use with your own tools.

An approved post can also be syndicated to other platforms (for example Medium) from the Syndications page in the app. Syndicated copies point back to the original post as the canonical source, so your own site keeps the search credit while the piece reaches a wider audience.