Examples

These walkthroughs use fictional clients. They follow a post from request to live page, a campaign hand-off, a block at publish time, and an audit of posts already on a blog.

Example 1: A Post from a Topic

An account manager wants a thought-leadership post for a SaaS client about how teams misconfigure CRM deal stages.

Step 1: Request. In the Content workspace she chooses New Post. She enters the topic "Why mid-market teams misconfigure CRM deal stages", leaves Brand blank to use the default, sets Target Length to 1,500, and pastes three paragraphs from a recent client call into Source Material. The full-pipeline option stays on. She chooses Generate Post.

Step 2: The pipeline runs. Marketing Content researches a keyword, writes an SEO brief, outlines the post and writes the draft. It scores the draft. If the first score is below the pass mark, it runs a fix pass and scores again. Finally it writes an image brief and attaches a template featured image built from the headline. The outline went straight into the draft without a pause for her.

Step 3: Review. The post appears under Awaiting Review with a score such as SEO 82/100 and the target keyword. She opens it. The page shows the outline, the draft, a Search Visibility panel listing each scoring component, and an Image Brief. One paragraph sounds too casual, so she edits the draft and chooses Rescore Search Visibility.

Step 4: Approve. She chooses Approve and Schedule. The post moves to Scheduled, with a time on a weekday morning at least seven days after the brand's latest scheduled or published post.

Step 5: Published. At that time the scheduler publishes the post to the client's blog. It appears under Recently Published with a view live link. Nobody clicked anything at the moment of publishing.

Example 2: A Campaign Hand-Off

A Strategist plan for a fintech client includes a thought-leadership post. After the plan is approved, the account manager dispatches it.

Step 1: A starting record appears. In Marketing Content there is now a post with the deliverable's title and its brief as source text. It has no outline or draft, because Dispatch does not run the writer.

Step 2: Generate. She opens the post and chooses Regenerate Outline, then Regenerate Draft, to run the writing stages.

Step 3: Review and approve. From here it is the same as Example 1. The campaign's own dispatch log in the Strategist shows only that the record was created; the approval is in Marketing Content.

Example 3: A Post Blocked at Publish Time

Your agency has switched Brand checking to Enforce.

Step 1: Approval. A writer approves a post that mentions "guaranteed results". It is queued for Thursday morning.

Step 2: Block. On Thursday the scheduler runs the brand check before publishing. The post fails it, so it is not published and its status becomes blocked.

Step 3: Follow up. The writer opens the post. The Brand Review panel lists the flagged phrase and the reason, and the post page offers no approve or publish buttons for a blocked post. She clicks Restore to Review to bring it back, rewrites the sentence, and approves again. The post is given a new slot.

Had brand checking been set to Warn, the flags would be recorded and the post would have been published. In Off, the check is skipped.

Example 4: Auditing Posts Already Live

An agency inherits a client's blog and wants to know which posts need work.

Step 1: Audit. In Slack, a strategist types:

/content-audit --limit=15

Step 2: Results. A card posts with "Posts scanned: 15", how many have issues, the average and lowest scores, and the five lowest-scoring posts. She chooses Fix Top 5.

Step 3: The wizard. The first card shows an issue on an older post, for example a missing meta description, with the reason and a preview of the proposed rewrite. She chooses Approve and push. The existing post on the blog is updated right away. The second proposal rewrites an intro in a way she dislikes, so she chooses Skip. She stops the wizard after the third card.

Step 4: Summary. The wizard posts how many fixes were approved and skipped. Skipped and stopped fixes leave their posts untouched.