Commands

Marketing PPC has two Slack commands. Everything else is done in the app, in the Paid Media workspace, because campaign data is easiest to paste into a form.

Review Ad Copy in Slack

/ppc-ad-copy-review Cut your ad spend waste | Audit your Google Ads account free and find wasted budget. Book a call today.

Put the headline first, then a vertical bar, then the description. The platform is Google Ads. A private note says the review is running, and when it finishes a card appears in the channel with the headline, the description, the verdict, the score, the predicted click-through band, the brand check result and an Open in app link. The brand check result is shown on its own line and is separate from the verdict. The full review, with the check-by-check scores and recommended edits, is on the review in the app.

Post a Digest

/marketing-ppc-digest

Posts a card of the most recent campaign analyses, ad-copy reviews and budget recommendations from the last seven days, with links, and a link to the Paid Media workspace.

Run an Analysis in the App

In the Paid Media workspace choose New Analysis, then pick the kind. Every form has a Brand field; leave it blank for your default brand.

Campaign Analysis

• Campaign Data (CSV): paste a CSV export with a header row and one row per campaign, with at least name, spend, impressions, clicks and conversions. Revenue helps. Exports from Google Ads or Meta Ads work as they are.
• Time Window: optional label for the period the data covers.
• Monthly Cap: optional monthly spend ceiling in dollars.

Each campaign is classified from its own numbers: dead if it has spend and no conversions; bleeder if its cost per conversion is more than one and a half times the median and its spend is above average; sleeper if it has more than 50 clicks, converts under half a percent and spends less than average; winner if return on ad spend is above 4; otherwise efficient. The three highest-impact actions, with the metric behind each, are written from those figures.

Ad-Copy Review

• Platform: Google Ads, Meta Ads, LinkedIn Ads or Other. It sets the length limits: for Google, 30 characters for a headline and 90 for a description; for Meta, 40 and 125; for LinkedIn, 70 and 200; for Other, 60 and 150.
• Headline and Description (at least one is required).
• Landing Page URL and Target Keyword: optional. The keyword drives the keyword-in-headline check.

The review scores seven checks that total 100: headline length, description length, keyword in the headline, call to action, filler phrases, capital letters and description word count. A predicted click-through band of low, mid or high is added. The composite score is half the checks and half the click-through band. The verdict is reject if the brand check rejects the copy or fails, revise if the brand check returns a redline or the click-through band is low, and ship otherwise.

Budget Recommendation

• Campaign List: a list of campaigns, each with a name, a current budget and a recent return on ad spend or cost per acquisition.
• Monthly Cap: optional ceiling in dollars.
• Protected Campaigns: campaigns to leave alone, separated by commas.

The shifts are worked out first, then explained. Spend is cut by a quarter from campaigns in the lower half that return less than 2 on each dollar, and the amount freed is given to the stronger half in proportion to their return, never more than a quarter of any campaign's current spend. No campaign moves by more than 25 percent in one recommendation. The result shows each change, the reason, the projected blended return and the assumptions.

Approval Buttons

Marketing PPC has no approval buttons. Results are advice: act on them in the ad platform.