Notifications
Marketing PPC posts into its Slack channel in response to your requests and when a cross-agent collaboration produces a result. All messages include enough detail for you to act without clicking away.
Campaign Analysis Result
When: You request a campaign analysis, or another agent (such as Marketing Strategist) triggers an analysis as part of a planning flow.
What it contains:
- The client or brand the analysis covers
- The time window the data represents
- The three highest-impact actions, each with the specific metric and projected impact
- A summary classification of campaigns (how many are winners, bleeders, sleepers, and so on)
- A note on the platform-versus-CRM attribution gap when the two numbers differ
- A link to the full per-campaign breakdown
- Any strategic items flagged for Marketing Strategist to decide
Action required: Review the three recommended actions. Use the approval buttons to accept the recommendations or open a thread to adjust them.
Ad-Copy Review Result
When: You submit ad copy for review.
What it contains:
- The headline and description reviewed
- The platform the copy is intended for
- Deterministic check results: character limit status, keyword presence, call-to-action detection
- Predicted click-through potential: low, mid, or high
- The Marketing Brand Guard compliance verdict
- The composite verdict: ship, revise, or reject
- Specific rewrites for each failing dimension when the verdict is revise or reject
Action required: If the verdict is ship, approve the copy for use. If the verdict is revise, review the suggested rewrites and either approve them or open a thread to provide more context.
Budget Recommendation
When: You request a budget rebalance.
What it contains:
- A delta table: campaign name, current spend, proposed spend, expected impact
- The projected improvement to blended return on ad spend if the shifts are applied
- The assumptions the recommendation rests on (so you can audit the logic)
- Protected campaigns listed separately (spend held as you flagged them)
Action required: Review the delta table and assumptions. Use the approval buttons to accept, adjust individual amounts, or skip.
Brand Guard Compliance Flag on Ad Copy
When: Marketing Brand Guard finds a compliance issue during an ad-copy review.
What it contains:
- The specific phrase or claim that triggered the flag
- The reason (for example: prohibited claim, missing disclaimer, voice mismatch)
- Whether the verdict is revise or reject
Action required: The copy cannot be approved as-is. Address the flagged items and resubmit, or open a thread to discuss the flag with the agent.
Strategic Shift Surfaced
When: A campaign analysis finds an item that needs a strategic decision (for example: a campaign should be killed entirely, or budget should shift across multiple clients).
What it contains:
- The campaign or brand in question
- The metric that surfaced the concern
- A one-line summary of the decision needed
Action required: Take the item to Marketing Strategist or make the call yourself. The PPC agent does not act on strategic items without direction.