Notifications
Marketing PPC sends very little. Results appear in the app where you run them, and Slack gets an ad-copy card when you use the command and a digest. Here is each message.
Analysis Result in the App
When: You run a campaign analysis, ad-copy review or budget recommendation from New Analysis.
What it contains:
- Campaign analysis: the highest-impact actions, a per-campaign breakdown, and an Attribution and Strategic Shifts section for anything the analysis flags
- Ad-copy review: the headline and description, the checks and their scores, the predicted click-through band, the brand auditor decision, the composite score, the verdict and recommended edits
- Budget recommendation: a narrative, a table of per-campaign changes (current, proposed, change and rationale), the monthly cap, the blended return and the assumptions
- A degraded label when a step could not run and the result is partial
Action required: Read it and decide what to do in your ad platform. Nothing is applied for you.
Ad-Copy Card in Slack
When: You run the ad-copy review command in Slack.
What it contains:
- The headline and description you sent, trimmed if long
- The verdict (ship, revise or reject), the score and the predicted click-through band
- The brand check result, on its own line (it is separate from the verdict)
- Any brand check flags and the top recommended edits
- An Open in app link to the full review
Action required: The card shows the verdict, the score and the brand check result; open the review in the app for the check-by-check scores and the full recommended edits. If the command could not run, a private message names the reason, for example a missing vertical bar between the headline and the description.
Digest Card
When: You run the digest command, or on the schedule where a channel is connected: Monday morning for the last seven days, and the first of the month for the last 30 days.
What it contains:
- Counts of campaign analyses, ad-copy reviews and budget recommendations in the period
- Up to three recent items from each, with links
- A line saying how many analyses ran, or that none ran in the period
- A link to the Paid Media workspace
Action required: None.
What You Will Not See
Marketing PPC does not post alerts about live campaigns, budgets or spend. It sees only what you paste in.