Examples

These walkthroughs use fictional clients and made-up numbers. They show the three analyses and the Slack review.

Example 1: Reading a Campaign Export

An account manager wants to know where a client's Google Ads spend is going.

Step 1: Run it. In the Paid Media workspace she chooses New Analysis, picks Campaign analysis, pastes the CSV export, enters "last_30_days" as the Time Window and 8000 as the Monthly Cap, and chooses Run Analysis.

Step 2: The result. The result lists a handful of campaigns. A competitor-terms campaign has spend but no conversions, so it is labelled dead. A broad prospecting campaign costs more than one and a half times the median per conversion and spends more than the average, so it is labelled bleeder. A branded search campaign returns more than 4 on each dollar and is labelled winner.

Step 3: Actions. The highest-impact actions come first, each with the metric behind it: pause the dead campaign, cut the bleeder, and test more budget on the winner. She takes them to the client and makes the changes herself in Google Ads. Marketing PPC changed nothing.

Example 2: Checking Ad Copy Before It Goes Live

A marketer drafts a Google Ads headline and description.

Step 1: Slack. In the channel she types:

/ppc-ad-copy-review Get a free HubSpot audit | We audit your portal in 5 days and flag the 10 top fixes. Book today.

Step 2: The card. A card shows the headline, the description, the verdict, the score, the predicted click-through band and the brand check result, with an Open in app link.

Step 3: The review. In the app, the review shows the headline at 24 of 30 characters, the description well within the 90 limit, a call to action detected, and a predicted click-through band of mid. The brand auditor decision shows that the gate is off because brand checking is off for this install, so the verdict is ship. The composite score blends the checks with the band. She adds the target keyword and runs it again from New Analysis to see the keyword check score.

Example 3: A Budget Rebalance

An agency runs four campaigns for a client with an $8,000 monthly ceiling.

Step 1: Run it. She chooses New Analysis, picks Budget recommendation, pastes a list of four campaigns with their current budgets and return on ad spend, enters the cap, and lists "Brand search" under Protected Campaigns.

Step 2: The table. The result shows a change for each campaign other than the protected one. Two campaigns with a return under 2 each lose a quarter of their budget. The two strongest gain a share of that money in proportion to their return, never more than a quarter of their own spend. The narrative explains the logic, and the assumptions list the caveats, for example that returns may fall as spend rises.

Step 3: Decision. She reviews the table with the client and makes the changes in the ad platform if they agree. Nothing was applied for her.

Example 4: The Monday Digest

An agency has a Slack channel connected for Marketing PPC.

Step 1: The card. On Monday at 9:00 am a digest card appears showing how many analyses ran last week: two campaign analyses, one ad-copy review and one budget recommendation.

Step 2: Follow up. The team lead opens the budget recommendation from the card's link and asks the account manager whether the client has acted on it.