Marketing Agents

Examples

Identifying Wasted Spend in a Google Ads Account

A SaaS client has been running Google Ads for six months. The account manager suspects one campaign is burning budget with nothing to show for it, but the platform dashboard makes it hard to compare campaigns side by side.

Step 1: Request. The account manager pastes the client's weekly Google Ads export into the Marketing PPC channel:

@Agenteous here's last week's Google Ads data for the SaaS client -- looks like something's off

Step 2: Analysis. The agent reads the export, computes cost-per-acquisition, return on ad spend, and click-through rate for each campaign, and classifies each one. One campaign shows zero conversions over seven days with $1,400 in spend. A second has a cost-per-acquisition 2.3 times the brand's benchmark.

Step 3: Result. The agent posts into the thread:

Top 3 actions for [SaaS client] -- last 7 days

Pause "Brand Awareness - Broad" -- zero conversions, $1,400 spend. Estimated saving: $6,000/month if paused.

Cut "Competitor Keywords" spend by 30% -- CPA at $310, 2.3x the brand benchmark of $135. Redirecting ~$900/mo to "Free Trial - Exact" (CPA $88, below benchmark) is the recommended move.

Review landing page for "Product Features" campaign -- CTR is solid at 3.1% but conversion rate is 0.4%. The click is earned; the page isn't converting it. Brief sent to Marketing Content.

Full campaign breakdown available in the thread.

The account manager reviews the three actions, approves the spend cut on the competitor campaign, and skips the pause recommendation to discuss with the client first.

Reviewing Ad Copy Before a Campaign Launch

A client is launching a new service line. The marketing team has written Google Responsive Search Ad copy and wants to confirm it is on-brand and likely to perform before anything goes live.

Step 1: Request. The account manager submits the copy in the Marketing PPC channel:

@Agenteous review this Google Ads RSA for [client] before we launch.
Target keyword: HubSpot onboarding services

Headlines:
- HubSpot Onboarding in 30 Days
- Expert HubSpot Setup & Training
- Get Your CRM Running Fast

Descriptions:
- Certified HubSpot partner. We handle the full onboarding so your team hits the ground running.
- Custom portal setup, data migration, and team training. Book a free scoping call.

Landing page: [URL]

Step 2: Review. The agent runs character-limit checks (all headlines are under 30 characters, both descriptions under 90), confirms the target keyword appears in the first headline, detects a call-to-action ("Book") in the second description, and scores click-through potential. It routes the copy to Marketing Brand Guard for compliance review.

Step 3: Result. The agent posts:

Ad-copy review: HubSpot Onboarding RSA

Character limits: pass. CTA: detected ("Book a free scoping call"). Keyword in headline: pass.

CTR prediction: mid. The first headline is specific and keyword-matched. "Expert HubSpot Setup" and "Get Your CRM Running Fast" are generic; they don't name the ICP or a specific benefit.

Brand Guard: approved -- voice matches, no restricted claims.

Verdict: revise before launch.

Suggested rewrites:

"Expert HubSpot Setup" → "HubSpot Setup for RevOps Teams" (names the ICP; moves from mid to high CTR band)

"Get Your CRM Running Fast" → "Live in 30 Days, Guaranteed" (specific timeline, mirrors headline 1's hook)

Approve the revised copy or open a thread to adjust.

The account manager updates two headlines and resubmits. The second review returns a "ship" verdict. The copy goes to the client for approval before the campaign launches.

Rebalancing a Monthly Budget Across Campaigns

An e-commerce client has a fixed monthly ad budget. Two campaigns are consistently outperforming; two others have not produced a conversion in three weeks. The account manager wants to put more money where it is working.

Step 1: Request.

@Agenteous the [client] monthly budget is $5,000. Can you recommend a rebalance based on last month's performance?

Step 2: Recommendation. The agent builds on the most recent campaign analysis for the client, computes marginal return on ad spend for each campaign, and produces the delta table. It respects the $5,000 cap and caps any single-campaign increase at 25 percent for this cycle.

Step 3: Result.

Budget rebalance recommendation -- [client] -- $5,000/month

Campaign Current Proposed Delta Rationale
Summer Sale - Retargeting $800 $1,000 +$200 ROAS 6.1x; room to scale within diminishing-returns ceiling
New Arrivals - Broad $1,200 $900 -$300 CPA $62, 1.8x above benchmark; broad match driving low-intent clicks
Brand Search $600 $750 +$150 CPA $18; budget constrained; marginal ROAS still strong
Display - Awareness $1,400 $1,100 -$300 Zero conversions last 30 days
Seasonal - Exact $1,000 $1,250 +$250 CPA $29, below benchmark; audience not yet saturated

Projected blended ROAS: 4.1x (up from 3.2x).

Assumptions: Retargeting audience pool is not saturated at $1,000/month; New Arrivals broad-match waste is keyword-driven (full analysis in the thread); Seasonal exact-match has room before impression share caps out.

Campaign	Current	Proposed	Delta	Rationale
Summer Sale - Retargeting	$800	$1,000	+$200	ROAS 6.1x; room to scale within diminishing-returns ceiling
New Arrivals - Broad	$1,200	$900	-$300	CPA $62, 1.8x above benchmark; broad match driving low-intent clicks
Brand Search	$600	$750	+$150	CPA $18; budget constrained; marginal ROAS still strong
Display - Awareness	$1,400	$1,100	-$300	Zero conversions last 30 days
Seasonal - Exact	$1,000	$1,250	+$250	CPA $29, below benchmark; audience not yet saturated

The account manager reviews the assumptions, approves four of the five shifts, and flags the Display campaign to hold spend until a creative refresh is ready.

Diagnosing a Campaign That Stopped Converting

An account manager notices a campaign that was performing well last quarter has flat-lined. No obvious change was made to the account.

Step 1: Request.

@Agenteous why has "Lead Gen - Phrase Match" stopped converting for [client]? It was our top performer in Q2.

Step 2: Diagnosis. The agent pulls the stored campaign data, compares Q2 and current performance, and walks through the most likely causes.

Step 3: Result.

"Lead Gen - Phrase Match" -- performance diagnostic

Q2 CPA: $94. Current (last 30 days) CPA: $218. Conversions dropped from 41 to 9.

Three things stand out:

Click-through rate is flat (2.1% vs 2.3% in Q2), so the ad copy is not the problem. Traffic quality or the landing page changed.

Conversion rate dropped from 4.8% to 0.9%. The click is still being earned; the page is not closing it. This points to a landing-page change or a mismatch between ad intent and page content.

Impression share increased from 54% to 71% in the same period. Broader reach often means lower intent at the margin.

Recommended next step: compare the current landing page against the Q2 version and check whether a page update shipped between June and now. Marketing Content has been briefed to review the landing page.

If the page is unchanged, the next diagnostic is an audience exclusion audit -- exclusions decay over time and may be admitting lower-intent traffic.

The account manager confirms a landing-page redesign shipped in July. They take the finding to Marketing Content and Marketing Web to fix the conversion gap.