Troubleshooting
Frequently Asked Questions
Does Marketing PPC Connect to My Ad Accounts?
No. It works only on the data and copy you give it. It does not read campaigns from Google Ads or Meta Ads, and it cannot change anything in them. A budget recommendation is advice for you to apply in the platform.
Is There an Approval Step?
No. Results have no approve, edit or skip buttons. Because nothing is applied, there is nothing to approve.
Why Is the Verdict Ship When the Brand Check Did Not Run?
Brand checking has three modes in the Operator Console: Enforce, Warn and Off, and Warn is the shipped default. In Off, the brand auditor decision shows that the gate is off and the verdict rests on the predicted click-through band: low gives revise, anything else ships. In Enforce a rejection gives a reject verdict and a redline gives a revise; in Warn a redline still gives a revise, but a rejection is only recorded as warned. See Brand Compliance.
What Does the Composite Score Mean?
Half is the checks on the copy itself, such as length, keyword and call to action, and half is the predicted click-through band, with high scoring 100, mid 65 and low 30. The verdict does not use the composite score: it follows the brand check and the click-through band.
What Do the Labels Winner, Efficient, Sleeper, Bleeder and Dead Mean?
Dead has spend and no conversions. Bleeder costs more than one and a half times the median per conversion while spending above average. Sleeper has over 50 clicks, converts under half a percent and spends below average. Winner returns more than 4 on each dollar. Efficient is everything else.
Why Does a Budget Recommendation Not Move Much?
No campaign moves by more than 25 percent in one recommendation, and only campaigns in the weaker half returning under 2 give up spend. Protected campaigns stay as they are. With fewer than two campaigns, or none that qualify, the table can be empty.
Can It Write Ad Copy?
Not through the app or Slack. It reviews copy you write and proposes edits.
Common Issues
The Slack Command Said the Input Is Missing
- Check that you typed a vertical bar between the headline and the description.
- Put the headline before the bar and the description after it.
- Try again. For other platforms or a landing page, use New Analysis in the app.
My Campaign Analysis Looks Wrong
- Check the CSV has a header row and a row per campaign with name, spend, impressions, clicks and conversions.
- Check that spend and conversions are numbers, with no currency symbols in unusual places.
- Add revenue, since return on ad spend and the winner label depend on it.
- If the result is marked degraded, part of the analysis could not run; try again.
The Digest Does Not Appear in Slack
- Check that a channel is connected for Marketing PPC. Where none is, the digest is skipped.
- Run the digest command to post one on demand.