Troubleshooting

Frequently Asked Questions

Can the Agent Make Changes to My Ad Accounts Directly?

No. Marketing PPC is an analyst. It reads data, scores copy, and recommends actions. Every recommendation requires your approval before anything changes. The agent cannot push bid adjustments, budget changes, or campaign pauses on its own.

Does the Agent Pull Campaign Data Automatically, or Do I Have to Paste It?

You paste the data. Send a standard Google Ads or Meta Ads campaign export into the channel with your request. The agent reads it, runs the analysis, and posts results back in the same thread.

What Platforms Does the Agent Cover?

Google Ads and Meta Ads. When you submit ad copy for review, specify the platform so the agent applies the right character limits and format checks.

The Agent Said a Campaign Is a "bleeder." What Does That Mean?

A bleeder is a campaign with high spend and low conversions, where the cost per acquisition is well above your benchmark for that client. The agent flags these because they are the most common source of wasted budget. The recommendation will be to cut spend significantly or pause the campaign.

My Ad Copy Got a "revise" Verdict. Can I Still Use It?

You can, but the agent has identified at least one issue: a character limit overage, a low click-through prediction, or a brand compliance flag from Marketing Brand Guard. Review the specific rewrites the agent suggests. If you disagree with a suggestion, open a thread and explain the context; the agent can score a revised version.

The Agent Flagged a "platform-vs-CRM attribution gap." What Should I Do?

This means the return on ad spend your ad platform reports differs noticeably from what your CRM shows as attributed revenue. The platform is likely over-counting (view-through credit, cross-device, first-touch overlap). The CRM number is usually more accurate for actual pipeline. Use both numbers when presenting to a client; do not report only the platform figure.

Can Marketing PPC Work on LinkedIn Ads?

Not at this time. The agent covers Google Ads and Meta Ads.

Common Issues

The Agent Says It Cannot Parse the Campaign Data

What to check:

1. Confirm you exported from Google Ads or Meta Ads in a standard CSV format (campaign, ad group, spend, impressions, clicks, conversions).
2. Paste the data directly into Slack rather than attaching a file.
3. If the export is very large, try pasting a smaller date range first to confirm the format works.
4. Check that the export includes a conversions column, even if it contains zeros. The agent needs it to classify campaigns.

The Budget Recommendation Exceeds What I Expected

What to check:

1. Confirm the monthly cap is included in your request. If you did not specify a cap, the agent estimates from available data. Adding "the monthly budget is $X" to your message anchors the recommendation.
2. Check whether any campaigns are flagged as protected. If you want to hold spend on a specific campaign regardless of performance, say so in your request.
3. Review the assumptions in the recommendation. If an assumption does not match your situation, open a thread and correct it; the agent can rerun with updated inputs.

The Ad-Copy Review Came Back with a Compliance Rejection from Marketing Brand Guard

What to check:

1. Read the specific flags listed in the rejection. Brand Guard will name the phrase or claim that triggered it.
2. Common triggers: implied guarantees ("100% results"), competitor names, financial-performance claims without qualifiers, or language that does not match the client's approved voice.
3. Rewrite the flagged section and resubmit. If you believe the flag is incorrect, open a thread with context about why the copy is appropriate; the agent can escalate to a manual review.

I Asked for a Campaign Drill-Down but the Agent Says It Has No Data for That Campaign

What to check:

1. Confirm the campaign name matches what was in the export you submitted. Campaign names are case-sensitive.
2. If this is the first time you have analysed this client's campaigns in this conversation, paste the export first before asking for a drill-down.
3. Try asking for a full campaign analysis to load the data, then follow up with the specific campaign question.

The Agent Recommended Pausing a Campaign That We Need to Keep Running

What to check:

1. Use the Skip button on the recommendation to dismiss it without applying it.
2. If this campaign should always be protected from cuts, include that in your next request: "Treat [campaign name] as a protected campaign." The agent will hold its spend in future budget recommendations.
3. If the campaign is running for strategic reasons that are not visible in the performance data (a brand awareness push, a new-market test), provide that context in the thread. The agent will factor it into its analysis.