Marketing Video
Marketing Video is your dedicated video production agent. Give it a topic, audience, and goal, and it takes you from a blank brief to a finished, ready-to-post video. It writes the script, plans the shots, generates a still image for each one, renders those stills into short clips, assembles the clips into one video with an optional AI voice-over, checks the result against brand guidelines, and publishes it once you sign off.
The agent grounds every script in your brand playbook and voice guidelines. You do not need to paste in tone reminders or style notes. The brief drives the output, and the result reflects your client's identity, not a generic template.
Stills for each shot are coordinated with Marketing Designer. The agent generates the image for each scene, then renders it into a moving clip. You review the script and storyboard as the work builds, and you can edit anything inline before the agent assembles and publishes the final cut.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Script writing | Hook, voice-over body, and call to action, paced to the target duration |
| Shot-by-shot storyboard | Image brief, motion direction, and voice-over assignment per shot |
| Brand voice grounding | Script tone derived from your client's brand playbook, not generic defaults |
| Aspect ratio support | 16:9 (landscape), 9:16 (vertical), and 1:1 (square) |
| Rationale summary | A short explanation of why the script is structured for this audience |
| Still and clip generation | A still image per shot, rendered into a short moving clip |
| Final assembly | All clips joined into one video, with an optional AI voice-over track |
| Brand review before publishing | Each video is checked against brand guidelines before it goes out |
The Approval Rule
Marketing Video never publishes a finished video without your sign-off. Before the video goes out, it passes a brand-review gate that checks the script against your brand guidelines; if anything is flagged, you fix it and re-submit. Nothing is published until you approve.
You can work two ways, and the agent keeps both in step. When the agent has something for you to review, it posts an approval card in Slack and the same item appears in your Work Queue in the app. You can approve, edit, redraft, snooze, or skip from either place; acting in one clears the matching card in the other, so you never handle the same item twice. If your agency has turned Slack off, the Work Queue is where everything waits for you.
You can also build a video end to end inside the app, from the brief through publishing, in the Video space of The Marketing Workspace.
Who It's For
- Account managers: Request video packages for clients on any topic or campaign objective.
- Content and marketing staff: Turn a brief into a ready-to-produce script and storyboard without starting from scratch.
- Agency owners: Ensure every video deliverable reflects the client's brand before production begins.
Related
- Commands: how to request a video, from script to finished cut
- Notifications: what approval cards and status messages look like
- Schedule: when the agent runs and how long work takes
- Examples: end-to-end walkthroughs of real request types
- Troubleshooting: common questions and what to do when output looks off
- The Marketing Workspace: build a video in the app, brief to publish
- The Work Queue: where approvals wait when Slack is off