Marketing Agents

Commands

You build videos in the app, on the Video page of the Marketing area. When Slack is set up for the agent, the finished script is also posted as a card where you can approve, edit, publish, or reject it.

Start a New Video

On the Video page, choose New Video. The form asks for:

Topic: what the video is about. Required.
Brand: which brand voice to write in. Leave it blank for your default brand.
Audience and Objective: who it is for and what it should achieve, such as awareness, a demo, or a signup.
Target Length (Seconds): about 15 to 30 seconds suits hooks, and 45 to 90 suits explainers.
Aspect Ratio: Vertical (9:16) for TikTok and Reels, Square (1:1) for feeds, or Horizontal (16:9) for YouTube.
Run the Script Writer Now and Run the Storyboard Right After: leave the first on to get a script immediately. Turn on the second to also get the storyboard in the same pass.

Choose Create Video. The project opens with its steps.

Step 1: Write Your Script

Click the hook, voice-over, or call to action to edit it in place. Choose Generate Script, or Regenerate Script once one exists, to have the writer try again from your brief. The topic at the top of the page can be edited too.

Step 2: Storyboard and Visuals

Choose Plan Storyboard, or Regenerate Storyboard, to split the script into shots. Regenerating replaces every shot, including any stills and clips already made. Each shot shows its image brief, motion direction, and voice-over line, and you can edit them. For each shot:

Generate Image makes the still from the shot's image brief.
Render Video turns the still into a short clip. It needs the image first.

A shot that has an image reads Image Done, and one that has rendered reads Video Done. Rendering one shot at a time means you can redo a single shot without touching the rest.

Regenerating the storyboard replaces every shot. Any stills and rendered clips you have made are deleted and must be generated and rendered again, so Regenerate Storyboard asks you to confirm first, in the app and on the Slack card, and says how many shots, stills, and clips will be discarded. Editing the script does not do this: it keeps your shots and marks the storyboard Outdated, and an Outdated notice appears above the shots until you regenerate. If the planner fails, your existing shots are kept.

Step 3: Assemble Your Video

When every shot is rendered:

Generate Voice-Over (or Regenerate Voice-Over) creates a spoken version of the script. Skip it for a silent cut.
Assemble Video (or Reassemble Video) joins the clips, with the voice-over if you made one. A preview and a Download MP4 link appear when it is done.

Both buttons are disabled until every shot has rendered.

Step 4: Brand Review

This step appears when Brand checking is Warn or Enforce. Choose Submit For Review to run the check on the script. If it is flagged, edit the script and submit again. If you disagree with a block (Enforce mode), an administrator with permission to approve exceptions can use Approve Anyway with a reason, and the override is recorded in the audit log. Reject closes the project.

Approve From the Video Page

Every project in production on the Video page has Approve, Edit, and Reject, and a menu with Open Full Editor, Regenerate Script, and Plan Storyboard or Regenerate Storyboard in Editor (regenerating opens the project so you can confirm; see the warning in Step 2). Approve is the way to approve when Brand checking is Off and Step 4 is not shown.

Publish

Upload the finished file to YouTube, Vimeo, or your own site. Then, on the project, paste the address into Public Link and choose Publish. Publish works only on an approved project, and it records the link; it does not upload the video. The project moves to Recently Published with the link.

Approval Buttons

When Slack is set up for the agent, a card is posted once the script is written. It shows the hook, voice-over, call to action, and shots, with:

Approve: the same as Approve in the app.
Publish: asks you to confirm and then for the public link. Despite what the confirmation says, it records the link and does not publish the video to a platform.
Reject: asks you to confirm and lets you add a reason.
Edit script (in the more menu): a form for the hook, voice-over, and call to action. Saving it keeps your existing shots, stills, and clips and marks the storyboard Outdated.
Regenerate storyboard (in the more menu): asks you to confirm, saying how many shots, stills, and clips will be discarded, then rebuilds the shot list from the script.

There are no Redraft, Snooze, or Skip buttons on the card. The same project appears in your Work Queue, where you can Approve or Reject it.