Notifications
Marketing Web posts to its Slack channel when it finishes work or encounters a problem. Each notification type is described below.
Page Brief Delivery
When: A requested page brief is ready.
What it contains:
- Page title (length-optimized for search results)
- Meta description
- URL slug
- Full section list, in order, with the kind of each section
- Headline and body copy for every section
- A short rationale explaining why the brief is shaped the way it is
- Approval buttons: Approve, Edit, Redraft, Skip
Action required: Review the brief and take an action on the approval card. Nothing moves forward until you do.
Brief Approved
When: You or a team member presses Approve on a brief card.
What it contains:
- Confirmation that the brief was approved
- Name of the person who approved it
- Summary of the page: title and conversion goal
Action required: None from the agent. Hand the brief off to whoever is building the page.
Revision Delivered
When: You requested edits or a redraft and the updated brief is ready.
What it contains:
- The revised or redrafted brief in the same format as the original delivery
- A note on what changed and why
Action required: Review the revision and take an action on the updated card.
Brief Skipped
When: You or a team member presses Skip on a brief card.
What it contains:
- Confirmation that the brief was skipped
- Name of the person who skipped it
Action required: None. The brief is closed.
Error Notification
When: Marketing Web cannot complete a brief, for example because the request did not include enough context to determine the audience or goal.
What it contains:
- A plain-language description of what is missing
- A prompt asking you to provide the missing information
Action required: Reply in the thread with the missing detail and Marketing Web will try again.