Troubleshooting

Frequently Asked Questions

What Exactly Does Marketing Web Produce?

It produces a complete page in two parts. The brief is a structured document that defines the page's title, meta description, URL slug, and every section with a headline and body copy. The HTML is a clean, unstyled rendering of that brief, ready to paste into whatever builder publishes your client's site. You get both together.

Does It Write Copy for the Whole Page?

Yes. Every section includes a headline and body copy sized for that section type. The page is ready to hand off without a separate copy-writing step. You may want to review specific details (like pricing numbers or client-specific statistics) before publishing, but the structure and prose are complete.

Can It Produce Briefs for Any Kind of Marketing Page?

It handles the standard page types: landing pages, product pages, pricing pages, feature pages, and home pages. If you name the page kind in your request, it applies the right section anatomy. If you do not, it infers the best fit from your goal.

Does Marketing Web Publish Pages?

Yes. After you approve a page, the Publish action records its live URL and moves it into the recently published list. The one manual step is pasting the rendered HTML into your client's web host; you then publish to log where it went live. Nothing publishes until you approve it, so you stay in control of what goes public.

How Does It Know the Client's Brand Voice?

Marketing Web reads brand voice and product context from the knowledge base associated with your clients. The brief is grounded on those documents, and the approval card notes which sources were used. If the brief sounds off-brand, the most likely cause is that the knowledge base needs updating for that client.

Can I Request Several Briefs at Once?

Yes. Send each request as a separate Slack message. Each one gets its own thread and its own approval card. Working in parallel threads keeps the approvals clean and avoids mixing up edits across different pages.

Where Do I Review Pages if My Team Has Turned Slack Off?

In the app. Every page shows up in your Work Queue and in the Web Pages space of The Marketing Workspace, grouped into Awaiting Review, Approved and Awaiting Publish, and Recently Published. You can start, edit, approve, reject, re-render, and publish a page entirely in the app. Acting in the app clears the matching Slack card, and acting in Slack clears the app item, so the same page never waits in two places.

What Is the Difference Between Marketing Web and Marketing HubSpot Builder?

Both build and publish pages; the difference is where. Marketing Web is platform-agnostic: it produces copy plus ready-to-paste HTML you drop into any builder. Marketing HubSpot Builder works directly inside your HubSpot portal to build and publish assets there. Reach for Marketing Web when the site lives anywhere other than HubSpot, and Marketing HubSpot Builder when it lives in HubSpot.

Common Issues

The Brief Does Not Sound Like the Client

1. Check whether the client's brand voice documents are loaded in the knowledge base. If they are missing or outdated, the brief falls back to generic tone.
2. Provide more voice direction in your request. A phrase like "write in a conversational, no-jargon tone" shapes the output even if the knowledge base is thin.
3. Use the Edit brief button to give specific feedback on which sections feel off and what the client would actually say. Marketing Web revises the brief and re-renders the HTML to match.

The Page Structure Does Not Match What the Client Wants

1. Name the page kind explicitly in your request (for example, "pricing page" or "feature page"). Different kinds produce different section orders.
2. If the client has a specific section they always want (or always wants to skip), include that in the request: "include a founder note section" or "skip the testimonials section."
3. If the structure is fundamentally wrong, name the page kind and the sections you want in a new request, and Marketing Web builds the page to that shape.

Marketing Web Did Not Respond

1. Check that you mentioned Marketing Web directly in your message. A message without a mention may not be routed to the agent.
2. Scroll up in the thread: the agent may have replied earlier and the card did not surface in your view.
3. If there is still no response after a couple of minutes, try sending the request again in a new message.

The Approval Card Buttons Are Not Working

1. Only one person can act on a card. If a button appears greyed out, check whether a team member already approved, rejected, or published it, in Slack or in the app.
2. If the card is genuinely stuck, post a reply in the thread describing the action you wanted to take (for example, "please treat this as approved"). Marketing Web will acknowledge and record the outcome.

The Brief Is Missing the Meta Description or URL Slug

Provide as much context as possible in your request, including the page topic and the conversion goal. If the request is very short, Marketing Web may not have enough to generate all metadata fields. Reply in the thread with the missing detail and ask it to complete the brief.