Troubleshooting

Frequently Asked Questions

What Does Marketing Web Produce?

A page in two parts. The brief has a title, a meta description, a URL slug, and four to seven sections with headlines and copy. The HTML is a plain, semantic rendering of the brief, with no inline styles, scripts, or outside assets.

Does It Publish Pages?

No. Publish records the live address you enter and moves the page to Recently Published. You paste the HTML into your own site yourself. Publish works only on an approved page.

Does Approving Publish the Page?

No. Approve marks the page approved and, when Brand checking is on, runs the brief copy through the check. Publish is separate.

Does Every Page Get a Brand Check?

Only when Brand checking is Warn or Enforce. The check runs when you approve and reads the brief's copy. In Enforce a page it rejects is held as blocked; in Warn the rejection is recorded as warned and the page is approved. Warn is the shipped default, and in Off, Approve marks the page approved with no check. See Brand Compliance.

What Page Kinds Can I Choose?

Landing page, About or company, Service page, Feature page, and Pillar content page. The kind drives the section template and the style of the call to action. A pricing page or a home page is not a separate choice; describe it in the topic and goal.

Can I Edit the Copy of a Section?

Not field by field in the app. You can edit the page title, meta description, and slug. To change section copy, choose Regenerate Brief, or change the HTML after you copy it. Regenerating replaces the whole brief.

Does the HTML Come With Styling?

No. It is plain markup with class names on the sections, so your site's own styles apply to it.

How Does It Know the Client's Brand Voice?

It reads your brand voice and brand knowledge for the brand you chose. If the copy sounds off, the usual cause is that the brand's voice or knowledge needs updating. Ask an administrator to review it.

What Is the Difference Between Marketing Web and Marketing Landing Pages?

Marketing Web works with any site: it gives you copy and HTML to paste. Marketing Landing Pages is built for assets that live in HubSpot. Use Marketing Web when the site lives anywhere else. See Marketing Landing Pages.

Common Issues

The Brief Does Not Sound Like the Client

What to check:

1. Confirm the right brand was chosen.
2. Give the page a sharper topic, audience, and goal, and choose Regenerate Brief.
3. If it is off for every page, ask an administrator to review the brand's voice setup.

The Page Structure Is Not What the Client Wants

What to check:

1. Choose the page kind that fits. Different kinds follow different section templates.
2. Put the sections you want or want to skip in the topic and goal, then choose Regenerate Brief.
3. Every page has a hero first and a call-to-action band last, with four to seven sections in all.

I Cannot Publish

What to check:

1. Publish needs an approved page. Choose Approve first.
2. If the page was edited after approval, it went back to review. Approve it again.
3. If the brand check blocked it, edit the brief and approve again, or ask an administrator.

My Edits Disappeared

Regenerate Brief replaces the whole brief, including edits to the title, meta description, and slug. Edit after regenerating, not before.

The Slack Card Is Missing

What to check:

1. Open the Web Pages page. Every page is listed there with its status.
2. Open your Work Queue for pages waiting on approval.
3. A card is only posted when Slack is set up for the agent and the brief was written successfully.