Troubleshooting

Frequently Asked Questions

What Exactly Does Marketing Web Produce?

It produces a page brief: a structured document that defines the page's title, meta description, URL slug, and every section with a headline and body copy. A brief is a spec, not a finished web page. Your web team, developer, or publishing tool uses the brief to build the actual page.

Does It Write Copy for the Whole Page?

Yes. Every section in the brief includes a headline and body copy sized for that section type. The brief is ready to hand off without a separate copy-writing step. You may want to review specific details (like pricing numbers or client-specific statistics) before publishing, but the structure and prose are complete.

Can It Produce Briefs for Any Kind of Marketing Page?

It handles the standard page types: landing pages, product pages, pricing pages, feature pages, and home pages. If you name the page kind in your request, it applies the right section anatomy. If you do not, it infers the best fit from your goal.

Does Marketing Web Publish Pages?

No. Marketing Web produces the brief and stops there. Publishing the page is a separate step handled by your team or a downstream tool. This keeps a human in control of what goes live.

How Does It Know the Client's Brand Voice?

Marketing Web reads brand voice and product context from the knowledge base associated with your clients. The brief is grounded on those documents, and the approval card notes which sources were used. If the brief sounds off-brand, the most likely cause is that the knowledge base needs updating for that client.

Can I Request Several Briefs at Once?

Yes. Send each request as a separate Slack message. Each one gets its own thread and its own approval card. Working in parallel threads keeps the approvals clean and avoids mixing up edits across different pages.

What Is the Difference Between Marketing Web and Marketing HubSpot Builder?

Marketing Web produces copy and page structure; it is platform-agnostic. Marketing HubSpot Builder works directly with your HubSpot portal to build and publish assets there. For a HubSpot page, the typical path is: Marketing Web writes the brief, you approve it, then Marketing HubSpot Builder uses it to build the page in the portal.

Common Issues

The Brief Does Not Sound Like the Client

1. Check whether the client's brand voice documents are loaded in the knowledge base. If they are missing or outdated, the brief falls back to generic tone.
2. Provide more voice direction in your request. A phrase like "write in a conversational, no-jargon tone" shapes the output even if the knowledge base is thin.
3. Use the Edit button to give specific feedback on which sections feel off and what the client would actually say. Marketing Web will revise to match.

The Page Structure Does Not Match What the Client Wants

1. Name the page kind explicitly in your request (for example, "pricing page" or "feature page"). Different kinds produce different section orders.
2. If the client has a specific section they always want (or always wants to skip), include that in the request: "include a founder note section" or "skip the testimonials section."
3. If the structure is fundamentally wrong, press Redraft and describe the shape you want before Marketing Web regenerates.

Marketing Web Did Not Respond

1. Check that you mentioned Marketing Web directly in your message. A message without a mention may not be routed to the agent.
2. Scroll up in the thread: the agent may have replied earlier and the card did not surface in your view.
3. If there is still no response after a couple of minutes, try sending the request again in a new message.

The Approval Card Buttons Are Not Working

1. Only one person can act on a card. If a button appears greyed out, check whether a team member already approved or skipped it.
2. If the card is genuinely stuck, post a reply in the thread describing the action you wanted to take (for example, "please treat this as approved"). Marketing Web will acknowledge and record the outcome.

The Brief Is Missing the Meta Description or URL Slug

Provide as much context as possible in your request, including the page topic and the conversion goal. If the request is very short, Marketing Web may not have enough to generate all metadata fields. Reply in the thread with the missing detail and ask it to complete the brief.