Commands
Talk to Marketing Web by mentioning it in its Slack channel, or start a page from the Web Pages space of The Marketing Workspace in the app. Use the examples below as a starting point; you do not need to match the phrasing exactly, but the more context you give, the more targeted the page you receive.
Request a Landing Page Brief
@Agenteous write a landing page for [client or product], target audience [audience], goal [conversion goal]
Marketing Web reads your request, loads the relevant brand voice and product knowledge, and returns a complete page: a brief plus the rendered HTML. The brief includes the page title, meta description, URL slug, and a set of sections (hero through final CTA) with headline and body copy for each, and the HTML is ready to paste into your client's site.
Specify a Page Kind
@Agenteous write a [product page / pricing page / feature page / home page] for [client or product]: [topic and goal]
Different page kinds follow different section patterns. Naming the kind tells Marketing Web which anatomy to apply. If you do not specify, it infers the best fit from your goal.
Revise the Brief with New Direction
@Agenteous revise the [page name] brief with a different angle: [new direction or feedback]
If the first page is close but not right, give specific direction and Marketing Web rewrites the brief and re-renders the HTML. You can also use the Edit brief button on the approval card rather than typing a new message.
Request Edits to a Specific Section
@Agenteous revise the hero section of the [page name] brief: [what to change]
Marketing Web can update individual sections without redrafting the whole page. Name the section and describe what you want changed.
Ask for a Rationale
@Agenteous explain why you structured the [page name] brief that way
Every brief includes a short rationale. You can also ask Marketing Web to explain the section order or copy choices at any time.
Approval Buttons
When Marketing Web delivers a page, the Slack card includes five action buttons:
- Approve: The page is accepted and runs through a brand review. Once it passes, the page is cleared to publish.
- Edit brief: Opens a short form to change the title, meta description, slug, or section copy. Marketing Web saves your edits and re-renders the HTML.
- Re-render HTML: Regenerates the markup from the current brief. Use this after an edit, or any time you want a fresh copy of the HTML.
- Publish: Records the live URL for an approved page and moves it into the recently published list. Publishing is not reversible from Slack.
- Reject: Closes the page without approving. You give a reason so the record is clear.
The same page also shows up in your Work Queue in the app. Acting in one place clears the matching card in the other, so you never handle the same page twice. From the Work Queue you can Approve, Reject, or Snooze: Snooze sets the page aside for a couple of hours, until tomorrow, or a time you pick, and it returns to your list on its own. If your agency has turned Slack off, the Work Queue and the Web Pages space are where every page waits for you.
Only one person needs to take an action. Once a button is pressed, the card updates to show who acted and what they chose.