Commands

You work with Marketing Web in the app, on the Web Pages page of the Marketing area. When Slack is set up for the agent, each finished brief is also posted there as a card.

Create a Page

On the Web Pages page, choose New Page. The form asks for:

• Topic: one sentence about what the page should say. Required.
• Brand: which brand voice to write in. Leave it blank for your default brand.
• Page Kind: Landing page, About or company, Service page, Feature page, or Pillar content page. The kind drives the section template and the style of the call to action.
• Audience: who the page is for.
• Page Goal: the action you want visitors to take, such as booking a call, signing up, or downloading.
• Run the Briefer Now and Render HTML Right After: leave both on to get the brief and the HTML in one pass.

Choose Create Page. The page opens with its brief and HTML.

Review the Brief

The page shows the title, meta description, and slug, then each section in order with its kind, headline, body, and any call to action. Click the title, meta description, or slug to edit it. Editing saves when you click away and re-renders the HTML to match. Section copy is shown but not edited here: to change it, choose Regenerate Brief, or adjust the HTML after you copy it.

Re-Render the HTML

Choose Re-Render HTML to rebuild the HTML from the current brief. The HTML Scaffold section shows the markup, ready to copy into your site. Re-rendering the same brief gives the same markup.

Regenerate the Brief

Choose Regenerate Brief to have the writer produce a new brief from the same topic, audience, and goal. It replaces the current brief, including any edits you made to the title, meta description, and slug.

Approve, Reject, and Publish

• Approve needs a written brief. When Brand checking is on, the brief copy is checked first, and the verdict shows on the page. If a check blocks the page and Brand checking is not Off, Approve Anyway lets someone with permission to approve exceptions override it with a written reason, which is recorded in the audit log.
• Reject closes the page.
• Publish needs an approved page. Paste the page into your site first, then enter the Live URL and choose Publish. It records the address and moves the page to Recently Published.

On the Web Pages page, pages awaiting review have Approve, Edit, and Reject, and a menu with Regenerate Brief and Re-Render HTML.

Approval Buttons

When Slack is set up for the agent, the card shows the title, meta description, slug, and the sections. It has three buttons and a more menu:

• Approve: the same as Approve in the app.
• Publish: asks you to confirm and then for the Published URL. Despite what the confirmation says, it records the address and does not put the page on any website.
• Reject: asks you to confirm and lets you add a reason.
• Edit brief (in the more menu): a form for the page title, meta description, and URL slug. Saving it re-renders the HTML.
• Re-render HTML (in the more menu): rebuilds the HTML from the current brief.

The card has three buttons and two menu items, not five buttons. The same page is in your Work Queue, where you can Approve or Reject it. If Slack is not set up, no card is posted, and the Web Pages page and Work Queue are where pages wait for you.