Marketing Web
Marketing Web is your on-demand page builder. Give it a topic, an audience, and a conversion goal, and it produces a complete, structured page brief plus ready-to-paste HTML, all in one pass. You review it, approve it, and publish it, and the page is tracked from draft through live.
The agent works independently of any specific website platform. Whether your clients are running a modern marketing site or something more established, Marketing Web produces content that fits. The HTML it renders is clean and unstyled, so you drop it into Webflow, Framer, Next.js, or any builder you already use. It grounds every brief in your brand voice and product knowledge, so the output sounds like the client, not a template.
Nothing goes live without your approval. Marketing Web drafts and renders; you approve and publish.
You can work two ways, and the agent keeps both in step. When Marketing Web has a page for you to review, it posts an approval card in Slack and the same item appears in your Work Queue in the app. You can approve, edit the brief, re-render the HTML, publish, or reject from either place; acting in one clears the matching card in the other, so you never handle the same item twice. If your agency has turned Slack off, the app is where every page waits for you.
What It Does
Marketing Web produces complete marketing pages for your clients. Each page has two parts. The brief is a structured document that defines the page's purpose, the sections it contains, the headline and body copy for each section, and the call to action. The HTML is a clean, semantic rendering of that brief, ready to paste into whatever builder publishes your client's site.
The agent runs a two-step pass. First it reads your request alongside the relevant brand voice and product context, then writes a brief that follows a proven page structure: a hero section first, supporting sections in the middle, and a single conversion section at the end. Every section includes a headline and body copy sized appropriately for how that section reads on a real page. The agent then renders the brief into HTML automatically, so you get the words and the markup together.
The brief also includes a page title, a meta description, and a URL slug, giving you everything you need to publish without a separate copy pass. When you approve and publish a page, Marketing Web records where it went live and keeps it in a list of recently published pages.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Page brief generation | A complete, structured brief with all sections, headlines, and body copy |
| Ready-to-paste HTML | Clean, semantic, unstyled HTML rendered from the brief, ready to drop into Webflow, Framer, Next.js, or any builder |
| Brand voice grounding | Every brief is written to match your client's voice and product positioning |
| Page anatomy enforcement | Correct section order and word counts for each section type, every time |
| SEO metadata | Page title (optimized for length), meta description, and URL slug included in every page |
| Conversion goal focus | The page is shaped around the specific action you want the reader to take |
| Publish and track | A Publish action records the live URL and keeps a list of recently published pages |
| Platform-agnostic output | Pages work with any website technology; Marketing Web does not lock you into one platform |
The Approval Rule
Marketing Web drafts pages and renders the HTML autonomously. It reads your request, applies brand and product context, and produces a structured brief and its markup without asking you a series of questions first.
Before a page goes live, you approve it. The approval card carries five actions: Approve, Edit brief, Re-render HTML, Publish, and Reject. You can approve a page as written, edit the brief and re-render, or reject it. Approving runs the page through a brand review that checks the copy against your guidelines; if anything is flagged, the page is held until it passes. Only an approved page can be published.
Marketing Web does publish. When you publish an approved page, you record the live URL and the page moves into the recently published list. Pasting the rendered HTML into your client's web host is the one manual step, and you stay in control of when a page goes public.
The Web Pages Workspace
You can run the whole job inside the app, in the Web Pages space of The Marketing Workspace. The space is a single feed of your pages grouped by stage:
- Awaiting Review: pages that have been drafted and rendered and are waiting on your sign-off. Approve, edit, or reject right from the row, or open one for the full editor.
- Approved and Awaiting Publish: pages you have approved that are cleared to go live but not yet published.
- Recently Published: pages that are live, each with a link to the published URL.
Open any page to edit its title, meta description, slug, and section copy inline, re-render the HTML after a change, and read the rendered markup ready to copy. A glance band at the top shows how many pages are in review, approved, published, and blocked. A "New" button starts a fresh page from a short form: the topic, the page kind, the audience, the goal, and the brand.
Who It's For
- Account managers: Request pages for your clients without writing the copy or markup yourself.
- Marketing staff: Get structured, on-brand pages with ready-to-paste HTML for campaigns, product launches, or site refreshes.
- agency owners: Brief a page in plain language and receive a production-ready document and its HTML.
Related
- Commands: how to request a page
- Notifications: what Marketing Web sends you and when
- Schedule: when the agent runs
- Examples: walkthrough scenarios
- Troubleshooting: common questions and fixes