Marketing Web
Marketing Web builds marketing pages for any website. You give it a topic, a page kind, an audience, and a goal. It writes a structured page brief, with a title, meta description, URL slug, and sections of copy, and it renders that brief into clean HTML you can paste into your own site.
It does not belong to any one website platform. The HTML is plain and semantic, with no inline styles, no scripts, and no outside assets, so you can drop it into Webflow, Framer, Next.js, or any other builder and style it there. The brief is grounded in your brand voice and brand knowledge, so the copy sounds like the client.
Marketing Web never puts a page on the web. You review the page, approve it, paste the HTML into your site yourself, and then record the live address with Publish.
What It Does
The brief follows a fixed anatomy. It has four to seven sections. The hero comes first, and exactly one call-to-action band closes the page. The other sections can be value propositions, social proof, features, pricing, a testimonial, an FAQ, a founder note, a comparison, or integrations. Every section has a headline and a body of about 30 to 140 words, and may carry its own call to action.
The page title is written to 45 to 60 characters and the meta description to 145 to 160, with a URL slug in lowercase words joined by hyphens. The writer is told not to name competitors and not to invent testimonials or statistics. Where real proof is needed, it leaves a note for you to supply it.
The HTML is built from the brief by a fixed rule, with no writing step, so rendering the same brief always gives the same markup. After you edit the title, meta description, or slug, you re-render to bring the HTML in line.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Page brief | Title, meta description, slug, and four to seven sections with headlines and copy |
| Five page kinds | Landing page, About or company page, Service page, Feature page, and Pillar content page |
| Ready-to-paste HTML | Semantic markup with no inline styles, scripts, or outside assets |
| Brand voice | Copy written to match the brand, using your brand knowledge |
| Rationale | A short explanation of why the page is shaped as it is |
| Brand check on approval | When Brand checking is on, approving runs the brief copy through Brand Guard |
| Publish tracking | Records the live address of a page and lists recently published pages |
The Approval Rule
What happens without you: When you create a page with the briefer and renderer on, the agent writes the brief, renders the HTML, and posts a card if Slack is set up. That is all.
What waits for you:
- Approve marks the page approved. When Brand checking is on, the check runs at this moment on the brief's copy, and a page the check blocks is held. Approving does not publish.
- Publish needs an approved page. It records the live address you enter and moves the page to Recently Published. It does not push anything to a website; pasting the HTML into your site is your own step.
- Editing an approved page sends it back to review and clears its brand decision, so you approve it again.
Brand checking has three modes in the Operator Console: Enforce, Warn, and Off. Warn is the shipped default. In Off no check runs and Approve simply marks the page approved. In Warn the check runs when you approve but never holds a page back; a rejection is recorded as warned. In Enforce a page the check rejects is held as blocked. See Brand Compliance.
The Web Pages Page
In the app, the Web Pages page under Marketing lists your pages in three groups: Awaiting Review, Approved Awaiting Publish, and Recently Published. A row of tiles at the top counts Awaiting Review, Approved, Published, and Total. New Page starts a new one.
Who It's For
- Account managers: request pages for clients without writing the copy or markup.
- Marketing staff: get structured, on-brand pages with HTML for campaigns, launches, and site refreshes.
- agency owners: keep a human approval between a draft page and the live site.
Related
- Commands: create a page and work through review
- Notifications: the Slack card and what it shows
- Schedule: what starts work
- Examples: step-by-step walkthroughs
- Troubleshooting: common questions and fixes
- Marketing Landing Pages: the builder for pages that live in HubSpot