Marketing Content
Marketing Content is the long-form writer for your agency. It researches a keyword, builds an outline, writes the draft, scores it for search and answer-engine quality, and prepares a brief for the featured image. The finished post waits in your review queue. Nothing reaches your blog until a person approves it.
Posts start in several ways. You can choose New Post in the app and give a topic, a brand and any source material. A Marketing Strategist dispatch creates a starting record for each content deliverable in a campaign. The Meeting to Content workspace turns a meeting into a post. An optional daily generator can also draft from your content pillars, but it is off unless your install turns it on, and it only drafts.
When you run the whole pipeline, Marketing Content goes straight from outline to draft. It does not stop to ask you to confirm the outline first. You review the finished post, and if the structure is wrong you can edit or regenerate the outline and the draft before approving.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Keyword research and SEO brief | A primary keyword with supporting terms and a brief the outline is built from; you can supply the keyword yourself |
| Outline and draft | A structured outline and a full draft in the brand's voice, aiming for a target length (the default is set in the Operator Console) |
| Brand knowledge and proof points | Drafts draw on your brand's approved knowledge and verified proof points instead of invented claims |
| Search and answer-engine score | A 0 to 100 score from deterministic checks plus a reading of readability, with separate answer-engine scores; below its pass marks the draft gets up to two automatic fix passes |
| Image brief and featured image | A written brief for the post's featured image, plus a template featured image built from the headline and attached to the post when the pipeline can make one; image controls on the post page |
| Review and edit | Edit the title, summary text, outline or draft; regenerate the outline or the draft; approve or reject |
| Scheduled publishing | An approved post is given the next publishing slot and published to the brand's blog automatically when that time arrives |
| Syndication | After a post is live, adapt it for other platforms from the post page, each copy reviewed before it is sent |
| Content audit | Slack commands that score posts already live on your blog and propose fixes you approve one at a time |
The Approval Rule
Marketing Content researches, outlines, writes and scores on its own. Nothing is published until you approve.
Approve. Approving a post (Approve and Schedule on the post page) gives it the next publishing slot. A scheduler then publishes it live to the brand's blog at that time, with no further click. Publish Now on a queued post publishes it immediately. A post with no body cannot be approved.
Brand checking. Brand checking has three modes in the Operator Console: Enforce, Warn and Off. Warn is the shipped default. When it is on, the check runs at publish time, after you approve. In Enforce, a post that fails is blocked and not published. In Warn, flags are recorded and the post is still published. In Off, the check is skipped. See Brand Compliance.
Content audit fixes. When you run a content audit in Slack and approve a fix, the rewrite is pushed to the existing blog post right away. Each fix is its own decision. Audit fixes are not brand-checked, even when Brand checking is Enforce, so read each rewrite before you approve it.
Who It's For
- Account managers: start a post from a topic and source material, and review a finished draft instead of a blank page.
- Content and marketing staff: use the score, the outline and the regenerate controls to shape a draft before it goes live.
- Agency owners: keep a steady publishing rhythm, with every post approved by a person.
Related
- Commands: how to start posts and use the audit commands
- Notifications: what you see and when
- Schedule: how publishing slots work
- Examples: walkthroughs
- Troubleshooting: common questions
- Create Workspaces: where posts are started and reviewed in the app
- Work Queue: where approved-ready drafts can also be approved
- Proof Point Grounding: how proof points reach a draft