Marketing Content
Marketing Content is the long-form writing agent for your agency. It researches, outlines, and drafts blog posts for your clients' brands, scores each post for SEO quality, and routes drafts through a brand review gate before presenting them to you for approval. Nothing publishes until you say so.
The agent works from a brief: a topic, a target audience segment, and a target keyword (or it proposes keyword candidates if none are supplied). It builds a structured outline first, confirms it with you, then produces the full draft. Every post is written in the specific brand's voice, grounded in that brand's content pillars, and kept separate from any sibling brand the agency operates.
When a post is ready, Marketing Content posts an approval card in Slack so you can review, edit, or reject before anything reaches a CMS. After a post publishes, it hands off to Marketing Social with the canonical URL so social content can be produced from the same piece.
Key Capabilities
| Capability | What It Gives You |
|---|---|
| Topic ideation and angle selection | Proposes post ideas grounded in the brand's content pillars and ICP, with a recommended angle and rationale |
| Keyword research | Identifies a primary keyword plus secondary candidates with search volume and intent data; surfaces the best option and explains the tradeoff |
| Outline generation | Produces a 12-15 section outline you can review and adjust before the full draft is written |
| Full draft (1,200-2,500 words) | Writes a complete blog post in the brand's voice, with concrete examples, internal-link suggestions, and a meta description |
| SEO scoring | Scores the draft 0-100 against a multi-component rubric (keyword placement, header structure, readability, internal/external links) |
| Featured-image prompt | Generates a designer-ready image description with dimensions and three alternate framings |
| Brand review routing | Passes every draft through a brand compliance check before the approval card renders; blocked drafts come back with specific revision notes |
| CMS publishing | Pushes approved posts to the brand's CMS (HubSpot Blog or WordPress) after your approval |
| Social hand-off | Tags Marketing Social with the published URL and a summary so social variants can be created immediately |
The Approval Rule
Marketing Content generates outlines, writes drafts, scores SEO, and routes through brand review on its own. It will also propose topic ideas and keyword candidates without being asked.
Two moments require your explicit approval:
- Outline confirmation. Before the full draft is written, the agent posts the outline for your review. You can approve as-is, request changes, or redirect the angle. This step prevents an expensive rewrite later.
- CMS publish. Once a draft has passed brand review, the agent posts a 4-button approval card: Approve, Edit Outline, Edit Draft, or Reject. Nothing reaches your CMS until you click Approve.
Cross-brand posts and changes to per-brand CMS routing also require your explicit instruction.
Who It's For
- Account managers: request posts for a client's brand directly from Slack; review the outline and approve the final draft without touching the CMS
- Content and marketing staff: brief the agent with a topic, source material, and target keyword; get a publish-ready draft with SEO scores
- Agency owners: set the cadence and content pillars per brand; the agent queues and publishes within those guardrails
Related
- Commands: how to request content and what the approval buttons do
- Notifications: every message the agent sends and what to do with it
- Schedule: when the agent posts and how publishing cadence works
- Examples: end-to-end walkthroughs of real request scenarios
- Troubleshooting: common questions and what to check when something looks off