Marketing Content
Marketing Content is the long-form writing agent for your agency. It researches, outlines, and drafts blog posts for your clients' brands, scores each post for SEO quality, and routes drafts through a brand review gate before presenting them to you for approval. Nothing publishes until you say so.
The agent works from a brief: a topic, a target audience segment, and a target keyword (or it proposes keyword candidates if none are supplied). It builds a structured outline first, confirms it with you, then produces the full draft. Every post is written in the specific brand's voice, grounded in that brand's content pillars, and kept separate from any sibling brand the agency operates.
When a post is ready, Marketing Content posts an approval card so you can review, edit, or reject before anything reaches a CMS. The card appears in two places: in Slack and in the Work Queue in the app, the single list of decisions waiting on you. If your team runs without Slack, the Work Queue is the home for every draft. After a post publishes, it hands off to Marketing Social with the canonical URL so social content can be produced from the same piece, and the approved post can be syndicated to other platforms from the app.
You do not have to wait for a request to feed it work. An optional cadence-driven generator can produce drafts on a schedule, rotating through your content pillars, so the review queue always has fresh posts. It is off until your team turns it on, it only drafts, and it never publishes: every cadence draft still waits for your approval, exactly like a requested one.
Key Capabilities
| Capability | What It Gives You |
|---|---|
| Topic ideation and angle selection | Proposes post ideas grounded in the brand's content pillars and ICP, with a recommended angle and rationale |
| Keyword research | Identifies a primary keyword plus secondary candidates with search volume and intent data; surfaces the best option and explains the tradeoff |
| Outline generation | Produces a 12-15 section outline you can review and adjust before the full draft is written |
| Full draft (1,200-2,500 words) | Writes a complete blog post in the brand's voice, with concrete examples, internal-link suggestions, and a meta description |
| Grounded on verified proof points | Builds the draft only from your brand knowledge and approved proof points; the approval card lists what it was grounded on, so claims trace back to something real |
| Cadence-driven drafts | Optionally produces drafts on a schedule, rotating through your content pillars, to keep the review queue full (off until you turn it on; only drafts, never publishes) |
| Meeting to content | Turns notes from a meeting into a draft post, so a strong client conversation becomes publishable content |
| Answer-engine-ready elements | Adds a short definition, a frequently asked questions section, and share preview text to each post where it fits, so it reads well in AI answers and social shares |
| SEO scoring | Scores the draft 0-100 against a multi-component rubric (keyword placement, header structure, readability, internal/external links) |
| Featured-image prompt | Generates a designer-ready image description with dimensions and three alternate framings |
| Brand review routing | Passes every draft through a brand compliance check before the approval card renders; blocked drafts come back with specific revision notes |
| CMS publishing | Pushes approved posts to the brand's CMS (HubSpot Blog or WordPress) after your approval |
| Social hand-off | Tags Marketing Social with the published URL and a summary so social variants can be created immediately |
| Syndication | Sends an approved post to other platforms (such as Medium) from the app, each copy pointing back to your site as the original |
The Approval Rule
Marketing Content generates outlines, writes drafts, scores SEO, and routes through brand review on its own. It will also propose topic ideas and keyword candidates without being asked, and, when your team enables it, draft posts on a cadence. None of that publishes anything.
Two moments require your explicit approval:
- Outline confirmation. Before the full draft is written, the agent posts the outline for your review. You can approve as-is, request changes, or redirect the angle. This step prevents an expensive rewrite later.
- CMS publish. Once a draft has passed brand review, the agent posts a 4-button approval card: Approve, Edit Outline, Edit Draft, or Reject. The card lands in Slack and in the Work Queue in the app. Nothing reaches your CMS until you click Approve. This holds for cadence-generated drafts too.
Cross-brand posts, syndicating an approved post to another platform, and changes to per-brand CMS routing also require your explicit instruction.
Who It's For
- Account managers: request posts for a client's brand directly from Slack; review the outline and approve the final draft without touching the CMS
- Content and marketing staff: brief the agent with a topic, source material, and target keyword; get a publish-ready draft with SEO scores
- Agency owners: set the cadence and content pillars per brand; the agent queues and publishes within those guardrails
Related
- Commands: how to request content and what the approval buttons do
- Notifications: every message the agent sends and what to do with it
- Schedule: when the agent posts and how publishing cadence works
- Examples: end-to-end walkthroughs of real request scenarios
- Troubleshooting: common questions and what to check when something looks off
- Marketing Proof Points: the verified library every draft is grounded on