Marketing SEO
Marketing SEO is your search and AI-visibility analyst. It researches keywords, audits pages, and checks how your brand shows up when AI assistants answer your buyers' questions. It also runs on its own: every week it checks which AI answers mention you, suggests new questions to track, and posts a digest, and every day it checks the competitor pages on your watchlist for changes. It analyses and recommends. It never publishes or changes a page.
You can work with it from Slack, using slash commands, and from the app. In the app, the Visibility workspace holds the history: past keyword analyses, past on-page audits and past answer-engine checks, each with a New Analysis button. See Search Performance, Site Health and AI Presence.
Each analysis ends with a score or a short list of next actions that someone on your team can pick up: a keyword for a writer, a revision list for an editor, a gap list for a strategist.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Keyword research | Three recommended keywords for a topic, ranked by intent fit, volume and difficulty, each with a one-sentence reason and a suggested content shape, plus long-tail variations, related questions, related entities and a one-sentence competitive read |
| On-page audit | A 0 to 100 score for a URL or a pasted draft, built from eleven components, with a ship, revise or blocker verdict and up to five specific revisions |
| AI visibility check | Representative buyer questions, six by default or your own, asked of several AI answer engines, with GEO, AEO and E-E-A-T scores, a result per question and the gaps found |
| Prompt suggestions | New questions worth tracking, which you accept or dismiss one at a time or all at once |
| Entity audit | A health score from 0 to 100 for how clearly AI engines understand your brand, across eight areas, with the top three fixes |
| Weekly and monthly digests | A card of recent analyses, posted to Slack when a channel is connected |
| Monitoring | Weekly gained and lost AI mentions, daily changes on watched competitor pages and a monthly PDF report |
| Topic ideas | Ask it in conversation to capture a topic idea; it goes into the Content Queue |
Keyword volume and difficulty come from your keyword data connection when one is available. When it is not, the analysis falls back to estimates and is marked degraded. See DataForSEO.
The Approval Rule
Marketing SEO produces analyses, not outbound content. Nothing it does is published or sent to a client, and no analysis needs approval. The one place a click matters is prompt suggestions: Accept adds a question to the set the weekly monitor tracks, and Dismiss drops it. Acting on a recommendation, such as editing a page, happens in Marketing Content or Marketing Web, with their own approval steps.
Who It's For
- Account managers: pull an audit or a visibility check before a client review.
- Writers and editors: get a keyword brief before drafting and a revision list before publishing.
- Strategists: use visibility gaps and competitor changes as input for the next campaign.
Related
- Commands: the Slack commands and what comes back
- Notifications: the scheduled posts and results you will see
- Schedule: what runs on its own, and when
- Examples: walkthroughs
- Troubleshooting: common questions
- Visibility Overview: the Visibility workspace in the app
- Content Queue and Networks: where topic ideas land