Schedule
Marketing Social writes drafts when something asks for them, and after you approve a draft a scheduler publishes it. The scheduler checks every five minutes for approved posts whose time has arrived, then posts them to LinkedIn. Nothing is posted that you have not approved.
What Starts a Draft
| Source | What happens |
|---|---|
| New Post in the app | Drafts are written from your source story |
| A Strategist dispatch | One company-voice draft is written from the deliverable's brief and waits for review |
| Meeting to Content | LinkedIn drafts are written alongside a blog draft |
| Promote to Social on a podcast clip | A draft is created from the clip's caption |
| A scored meeting recording, where your install has meeting-to-post on | One draft is written from the strongest moments and posted for review in Slack |
How an Approved Post Gets a Slot
When you approve a draft, it is given the next slot for its brand and kind of account:
- At least 24 hours after the last scheduled post for the same brand and the same kind, either Company or Personal. All personal posts for a brand share one stream, so two team members' posts are spaced 24 hours apart too.
- On a weekday between 9:15 and 11:45 in the morning Pacific Standard Time. The window uses a fixed offset and does not shift for daylight saving. A time outside it moves to 9:30 on the next open weekday.
- If that slot would be more than seven days away, the post is instead scheduled for about five minutes after you approve it. This keeps a backlog from pushing posts weeks out, so a long queue can lead to a post publishing sooner than you expect.
These rules are fixed. Spacing is counted per brand and is not based on topics. If slots collide, the next free one is chosen and no message is sent.
Publishing
The scheduler publishes through the LinkedIn connection the brand has set up, to the company page for Company posts and to the named person's account for Personal posts. When the post goes out, a short note appears in the Social channel in Slack if one is connected. Publish Now on a queued post sends it immediately instead of waiting.
What Does Not Run on Its Own
Marketing Social does not write drafts on a timer, does not watch comments or messages, and does not pull engagement numbers back from LinkedIn.