Marketing Social
Marketing Social is your LinkedIn craft lead. It takes existing thinking from blog posts, strategist briefs, podcast clips, and executive notes, then shapes that material into LinkedIn-native posts that fit the platform, fit the brand, and serve a measurable goal.
The agent works across two account types: company-page posts in your agency's firm voice, and personal posts in each connected staff member's individual voice. It knows the difference between these two and never blends them.
Nothing goes to LinkedIn without your say-so. Every draft passes a compliance review and a brand-fit check before it reaches your approval card in Slack. You review, you approve, it posts.
What It Does
Marketing Social's job is adaptation, not invention. When a content piece, strategist brief, or campaign asset is ready to be amplified on LinkedIn, Marketing Social takes it and produces one or more platform-native drafts. It picks a format that fits the source (long-form thought piece, single-stat insight, narrative vignette, numbered list, question post, or contrarian take), writes a hook that earns the scroll-stop, and attaches an engagement plan: which staff members should comment early, which accounts should react, and which conversations to follow up in DMs.
The agent also manages posting cadence. When multiple approved drafts are ready at once, Marketing Social sequences them rather than publishing everything at once. Company pages are capped at one post per day per brand. Staff personal accounts are capped at one post per day, with a minimum stagger between posts that share a topic.
Key Capabilities
| Capability | What it gives you |
|---|---|
| LinkedIn post drafting | Platform-native drafts in the correct format for the source material, in the correct voice for the account |
| Multi-format variants | Up to three structurally distinct drafts per request so you have a real choice, not cosmetic differences |
| Hook generation | Three hook variants per draft; a recommendation with a one-line rationale |
| Per-staff voice | Personal posts written in each staff member's voice, not the firm's brand register |
| Engagement plans | First comments to plant, reactions to seed, and DM followups attached to every draft |
| Cadence management | Posts sequenced to respect per-account and per-brand daily caps and topic stagger rules |
| Brand-fit checks | Every draft checked against the brand's content pillars, voice, and positioning before it reaches you |
| Brand Guard routing | All drafts go through Brand Guard review before the approval card appears |
The Approval Rule
Marketing Social drafts and organizes on its own. These actions require no approval: generating drafts from source material, producing hook variants, suggesting post times, routing to Brand Guard, and posting the draft card to your Slack channel.
Publishing to LinkedIn always requires your approval. This applies to company-page posts and staff personal account posts without exception. Even a Brand-Guard-cleared draft waits for a human to click Approve before anything goes live.
Two other actions also require your approval: posts that reference one brand from another brand's page, and any changes to a brand's voice configuration or a staff member's voice profile.
Who It's For
- Account managers: request LinkedIn content for your clients adapted to each brand's voice without rewriting source material yourself.
- Content and marketing staff: get platform-native drafts from blog posts, briefs, and transcripts without learning LinkedIn format conventions.
- Agency owners: keep a consistent LinkedIn presence across your company page and your team's personal accounts while controlling every post before it goes out.
Related
- Commands: how to request posts and what comes back
- Notifications: the messages Marketing Social sends to your channel
- Schedule: when it runs and what it does autonomously
- Examples: end-to-end walkthroughs of real scenarios
- Troubleshooting: common questions and what to check when something looks off