Marketing Social
Marketing Social is your social craft lead. It takes existing thinking from blog posts, strategist briefs, podcast clips, and executive notes, then shapes that material into LinkedIn-native posts that fit the platform, fit the brand, and serve a measurable goal. Once a post is approved, it can adapt that post for other platforms too, so one strong idea reaches more places without you rewriting it.
The agent works across two account types: company-page posts in your agency's firm voice, and personal posts in each connected staff member's individual voice. It writes each personal post in that person's own voice, and it rotates post formats so your feed does not read like the same template over and over.
Nothing goes out without your say-so. Every draft passes a compliance review and a brand-fit check before it reaches you. Approval cards arrive in Slack and in the in-app Work Queue; acting in one place clears the other, and if your agency has turned Slack off, the app is where the work waits. You review, you approve, it posts.
What It Does
Marketing Social's job is adaptation, not invention. When a content piece, strategist brief, or campaign asset is ready to be amplified on LinkedIn, Marketing Social takes it and produces one or more platform-native drafts. It picks a format that fits the source (long-form thought piece, single-stat insight, narrative vignette, numbered list, question post, or contrarian take), and it rotates across these so repeated requests do not keep landing on the same shape. It writes a hook that earns the scroll-stop and attaches an engagement plan: which staff members should comment early, which accounts should react, and which conversations to follow up in DMs.
Drafts are grounded in your firm's verified proof points: the specific results and numbers you have approved as citable. That keeps the claims in a post honest and on-record rather than invented. After a post is approved, Marketing Social can syndicate it: it adapts the approved post for other platforms (for example X, Threads, and Bluesky), rewriting it to fit each one's length and tone. Those adaptations are tracked on the Syndications page, where you review, approve, and publish each one. See Schedule for what syndication does and does not change.
The agent also manages posting cadence. When multiple approved drafts are ready at once, Marketing Social sequences them rather than publishing everything at once. Company pages are capped at one post per day per brand. Staff personal accounts are capped at one post per day, with a minimum stagger between posts that share a topic.
You can do all of this in Slack or in the in-app Social workspace, where drafts and their variants are reviewed, edited, scheduled, and tracked through publishing.
Key Capabilities
| Capability | What it gives you |
|---|---|
| LinkedIn post drafting | Platform-native drafts in the correct format for the source material, in the correct voice for the account |
| Multi-format variants | Up to three structurally distinct drafts per request so you have a real choice, not cosmetic differences |
| Format rotation | Formats are rotated across requests so your feed does not repeat the same shape |
| Hook generation | Three hook variants per draft; a recommendation with a one-line rationale |
| Per-staff voice | Personal posts written in each connected staff member's own voice, not the firm's brand register |
| Proof-point grounding | Drafts grounded in your firm's approved, verified proof points so the claims are honest |
| Cross-platform syndication | Approved posts adapted for other platforms (for example X, Threads, Bluesky), reviewed on the Syndications page |
| Engagement plans | First comments to plant, reactions to seed, and DM followups attached to every draft |
| Cadence management | Posts sequenced to respect per-account and per-brand daily caps and topic stagger rules |
| Brand-fit checks | Every draft checked against the brand's content pillars, voice, and positioning before it reaches you |
| Brand Guard routing | All drafts go through Brand Guard review before the approval card appears |
The Approval Rule
Marketing Social drafts and organizes on its own. These actions require no approval: generating drafts from source material, producing hook variants, suggesting post times, routing to Brand Guard, and posting the draft to your approval queue.
Publishing always requires your approval. This applies to company-page posts and staff personal account posts without exception. Even a Brand-Guard-cleared draft waits for a human to click Approve before anything goes live. Syndicated versions for other platforms wait for the same approval: each adaptation is reviewed and approved on its own before it publishes, so syndication never goes out on its own.
Two other actions also require your approval: posts that reference one brand from another brand's page, and any changes to a brand's voice configuration or a staff member's voice profile.
Who It's For
- Account managers: request social content for your clients adapted to each brand's voice, then syndicate the approved post to other platforms without rewriting source material yourself.
- Content and marketing staff: get platform-native drafts from blog posts, briefs, and transcripts without learning each platform's format conventions.
- Agency owners: keep a consistent presence across your company page and your team's personal accounts, and across platforms, while controlling every post before it goes out.
Related
- Commands: how to request posts and what comes back
- Notifications: the messages Marketing Social sends you
- Schedule: when it runs and what it does autonomously
- Examples: end-to-end walkthroughs of real scenarios
- Troubleshooting: common questions and what to check when something looks off
- Social workspace and Syndications: where drafts, variants, and cross-platform adaptations are reviewed in the app