Notifications
The Marketing Strategist only speaks when you ask it something or act on a plan. It sends no reminders and no unprompted updates. Here is each message you can see and what to do with it.
Campaign Plan Card
When: You submit the /strategist brief form in Slack and the plan has been built.
What it contains:
- The campaign name, the brand, the target ICP segment and the budget band, plus the objective when you gave one
- The shape of the plan: number of phases, number of deliverables and the agents with the most deliverables
- The measurement line: main metric, target and check-in rhythm, when the plan includes one
- Your brief, shortened if it is long
- The first six deliverables, each showing its phase, title, owning agent and a one-line brief; a note tells you when more are in the full plan
- The positioning summary
- The buttons Approve, Dispatch and Reject, with Edit plan in the overflow menu
Action required: Read the plan, then approve, edit, reject or leave it. The card shows only a summary. Open the campaign in Strategist to read every phase, audience, risk and the rationale.
If the plan could not be built, the card shows no deliverables and the campaign stays in Draft. Open it in the app and choose Regenerate Plan.
Card Status Line
When: You dispatch or reject a plan from its Slack card.
What it contains:
- Dispatched: the number of deliverables handed to delivery agents
- Rejected: the reason you gave, or a note that none was given
Action required: None. Dispatched and rejected are final states, so the buttons are replaced by the status line. An approved plan keeps its buttons until you dispatch it.
Dispatch Summary
When: You confirm Dispatch on a card in Slack.
What it contains:
- A reply in the card's thread with the total number of deliverables and a count per delivery agent
Action required: Open each delivery agent's screen to continue the work. The records created by Dispatch are starting points, not finished drafts, except for Marketing Social, where Dispatch writes a finished LinkedIn draft that waits for your approval. Content and social starting records appear among the in-progress items on Drafts.
Action Refused
When: You press a button that does not fit the plan's state, for example Approve on a plan that is already approved, or Dispatch on a plan that is not approved yet.
What it contains:
- A private message, visible only to you, that begins "Cannot approve", "Cannot dispatch" or "Approve failed" and gives the reason
Action required: Check the plan's status on the card or in the app and take the step that fits.
Dispatch Events in the App
When: After a dispatch.
What it contains:
- A Dispatch Events section on the campaign page listing, for each deliverable, the agent, the outcome and a short detail line
Action required: Read it to confirm which deliverables became starting records and which agents only logged the deliverable. Agents with no starting record are Marketing Designer, Marketing Podcast, Marketing Video, Marketing Brand Guard, Marketing Analytics and Marketing PPC.