Marketing PPC
Marketing PPC is your paid-media analyst. You give it campaign numbers, ad copy or a budget, and it returns an analysis: which campaigns are working, whether a headline and description are ready to run, and where spend could move. It works only on the information you give it. It is not connected to any ad account and it changes nothing in one.
You run its three analyses from the app, in the Paid Media workspace: choose New Analysis, pick the kind and fill in the form. Each result is saved there for you to reopen. In Slack you can review ad copy with a command and post a digest of recent analyses. The workspace is covered in Web, Landing Pages and PPC.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Campaign analysis | Paste a campaign export and each campaign is labelled winner, efficient, sleeper, bleeder or dead, with the highest-impact actions to take next, a per-campaign breakdown and any attribution or strategic points flagged |
| Ad-copy review | A headline and description checked for length on the platform you choose, keyword, call to action, filler wording and capital letters, plus a predicted click-through band, a brand check and a verdict of ship, revise or reject with recommended edits |
| Budget recommendation | Proposed spend changes per campaign to raise blended return on ad spend, within a monthly ceiling, with the reasoning and the assumptions listed |
| Digest | A card of recent analyses, posted to Slack when you ask or on a schedule where a channel is connected |
The Approval Rule
There is nothing to approve and nothing to apply. Marketing PPC never sends changes to an ad account: a budget recommendation is a table for you to act on in the ad platform, and an ad-copy review is advice. There are no Approve, Edit or Skip buttons on its results, in Slack or in the app.
Brand checking. Ad-copy reviews include a brand check. Brand checking has three modes in the Operator Console: Enforce, Warn and Off, and Warn is the shipped default. In Off the check is skipped, so the verdict rests on the predicted click-through band alone. In Enforce, a brand rejection makes the verdict reject and a redline makes it revise. In Warn a redline still makes it revise, but a rejection is recorded as warned and does not make the verdict reject. See Brand Compliance.
Who It's For
- Account managers: get a performance read and a short action list without logging into the ad platform.
- Agency owners: see where paid spend works and where it does not, with the numbers behind each call.
- Marketing staff: score a headline and description before they go into an ad account.
Related
- Commands: the Slack commands and the app forms
- Notifications: the digest and results you will see
- Schedule: what runs on its own
- Examples: walkthroughs
- Troubleshooting: common questions
- Web, Landing Pages and PPC: the Paid Media workspace in the app