Marketing PPC
Marketing PPC is your paid-media analyst. It reads your Google Ads and Meta Ads campaign data, scores ad copy, and recommends where to shift budget to get more from every dollar you spend. It does not push live changes to your ad accounts; every recommendation waits for your approval before anything moves.
You work with it two ways. Mention it in Slack and read the reply there, or drive the same work in the app: the in-app PPC workspace, The Marketing Workspace, is where campaign analyses, ad-copy reviews, and budget recommendations live as a browsable feed. Start a new analysis from there, then open any item for its full breakdown. Both are the same agent; pick whichever suits the task.
When you share campaign data with Marketing PPC, it classifies each campaign by performance, surfaces the three highest-impact actions, and tells you exactly which numbers justify each move. When you submit ad copy for review, it checks character limits, scoring criteria, and calls Marketing Brand Guard to confirm the copy matches your brand voice before giving a verdict. When you ask for a budget rebalance, it produces a delta table showing current and proposed spend per campaign, the expected improvement, and the assumptions behind each shift.
Marketing PPC feeds its analysis to the rest of your marketing team. Campaigns that need a strategic decision go to Marketing Strategist. Ad copy that needs a brand check routes through Marketing Brand Guard. Landing-page problems flagged during ad-copy review get a brief sent to Marketing Content.
In the App
You do not have to live in Slack to use Marketing PPC. The in-app PPC workspace, The Marketing Workspace, holds three feeds in one place: campaign analyses, ad-copy reviews, and budget recommendations. Pick a brand, start a new analysis, and open any past item for its full breakdown: the per-campaign classification and ranked actions, the ad-copy scoring with rewrite suggestions, or the per-campaign budget delta table.
When the agent predicts how an ad will perform, it does not guess from generic credentials. It grounds its click-through prediction in your firm's verified proof points: the real client outcomes, quotes, and results your team has confirmed. The cited sources show up on the review, so you can see exactly which evidence shaped the call. How Drafts Are Grounded in Proof Points explains where those proof points come from.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Campaign analysis | Your Google Ads and Meta Ads campaigns classified by performance (winner, efficient, sleeper, bleeder, dead), with the three actions ranked by impact |
| Ad-copy review | A composite score covering character limits, click-through potential, and brand compliance, with specific rewrite suggestions when needed. The click-through prediction is grounded in your firm's verified proof points, with the cited sources shown on the review |
| Budget recommendation | A per-campaign delta table showing proposed spend shifts to improve blended return on ad spend, within your monthly cap |
| Attribution gap reporting | A side-by-side when your ad platform's reported return and your CRM's attributed return differ, so you see the real picture |
| Conversational PPC advice | Ask any question about your campaigns and get a grounded answer citing the metrics |
The Approval Rule
Marketing PPC analyses and recommends on its own. It runs a campaign analysis, scores ad copy, and produces a budget recommendation without waiting for your input at each step.
Your approval is required before anything changes in your ad accounts. No bid adjustment, budget shift, campaign pause, or ad-copy variant goes live until you confirm. The agent posts its recommendations with enough detail for you to make an informed decision; the action only happens when you say so.
Who It's For
- Account managers: get a performance breakdown and a prioritised action list without logging into the ad platform.
- Agency owners: see where paid spend is working across your clients and where it is not, with numbers that justify the call.
- Marketing staff: submit ad copy for a score and specific rewrites before anything goes live.
- Operations: understand budget efficiency and whether the monthly cap is being used well.
Related
- The Marketing Workspace -- run campaign analyses, ad-copy reviews, and budget recommendations in the app
- Commands -- how to ask for an analysis, ad-copy review, or budget recommendation
- Examples -- walkthroughs of common scenarios
- Notifications -- what the agent posts and when
- Schedule -- when the agent runs
- Troubleshooting -- what to do when something looks off