Marketing PPC
Marketing PPC is your paid-media analyst. It reads your Google Ads and Meta Ads campaign data, scores ad copy, and recommends where to shift budget to get more from every dollar you spend. It does not push live changes to your ad accounts; every recommendation waits for your approval before anything moves.
When you share campaign data with Marketing PPC, it classifies each campaign by performance, surfaces the three highest-impact actions, and tells you exactly which numbers justify each move. When you submit ad copy for review, it checks character limits, scoring criteria, and calls Marketing Brand Guard to confirm the copy matches your brand voice before giving a verdict. When you ask for a budget rebalance, it produces a delta table showing current and proposed spend per campaign, the expected improvement, and the assumptions behind each shift.
Marketing PPC feeds its analysis to the rest of your marketing team. Campaigns that need a strategic decision go to Marketing Strategist. Ad copy that needs a brand check routes through Marketing Brand Guard. Landing-page problems flagged during ad-copy review get a brief sent to Marketing Content.
Key Capabilities
| Capability | What it gives you |
|---|---|
| Campaign analysis | Your Google Ads and Meta Ads campaigns classified by performance (winner, efficient, sleeper, bleeder, dead), with the three actions ranked by impact |
| Ad-copy review | A composite score covering character limits, click-through potential, and brand compliance, with specific rewrite suggestions when needed |
| Budget recommendation | A per-campaign delta table showing proposed spend shifts to improve blended return on ad spend, within your monthly cap |
| Attribution gap reporting | A side-by-side when your ad platform's reported return and your CRM's attributed return differ, so you see the real picture |
| Conversational PPC advice | Ask any question about your campaigns and get a grounded answer citing the metrics |
The Approval Rule
Marketing PPC analyses and recommends on its own. It runs a campaign analysis, scores ad copy, and produces a budget recommendation without waiting for your input at each step.
Your approval is required before anything changes in your ad accounts. No bid adjustment, budget shift, campaign pause, or ad-copy variant goes live until you confirm. The agent posts its recommendations with enough detail for you to make an informed decision; the action only happens when you say so.
Who It's For
- Account managers: get a performance breakdown and a prioritised action list without logging into the ad platform.
- Agency owners: see where paid spend is working across your clients and where it is not, with numbers that justify the call.
- Marketing staff: submit ad copy for a score and specific rewrites before anything goes live.
- Operations: understand budget efficiency and whether the monthly cap is being used well.
Related
- Commands -- how to ask for an analysis, ad-copy review, or budget recommendation
- Examples -- walkthroughs of common scenarios
- Notifications -- what the agent posts and when
- Schedule -- when the agent runs
- Troubleshooting -- what to do when something looks off