Agenteous·
Marketing Agents

Marketing Analytics

Marketing Analytics is the reporting view across your marketing agents. It reads what each of them has produced and shows it in one place: how much was made, how much is waiting for review, how much was published, and a rate or two that says how smoothly the work is flowing. It reads and reports. It never writes content, posts anything, or changes anything.

You get its reports in three ways. The Analytics Rollup screen in the app lets you pick a brand and a time window. Two Slack commands post a summary card to a channel. And when a Slack channel has been assigned to the agent, a weekly and a monthly digest arrive on their own.

What It Does

The rollup has one tile for each marketing agent that produces something countable: Marketing Strategist, Marketing Content, Marketing Social, Marketing Email, Marketing PPC, Marketing SEO, Marketing Designer, Marketing Brand Guard, Marketing Landing Pages, Marketing Podcast, Marketing Video, and Marketing Web. Each tile shows a headline number and a second number for that agent. Open a tile to see every figure computed for it in the window you chose.

You choose the window: 1 day, 7 days, 30 days, 90 days, quarter to date, year to date, or all time. Quarter to date and year to date start at midnight in the brand's reporting time zone when the brand has one set, and otherwise in UTC. That makes them the cleanest choice for client reports. You can scope the rollup to one brand or leave the brand blank to cover all of them.

If an agent cannot report, its tile is marked Unavailable with a short reason, and the rest of the rollup carries on. The rollup shows how many agents responded, such as nine of twelve.

Below the tiles, Recent Activity lists the newest items produced across the agents, in time order.

Key Capabilities

CapabilityWhat it gives you
Cross-agent rollupOne tile per marketing agent for the brand and window you pick
Seven windows1 day, 7 days, 30 days, 90 days, quarter to date, year to date, and all time
Per-agent detailOpen a tile for every figure computed for that agent in the window
Rates that explain flowShip rate for content, attach rate for images, and the auto-approve rate and median score for Brand Guard
Recent ActivityThe newest items across every agent, in one list
Slack summary cardA card posted by a Slack command, with totals and recent items
Weekly and monthly digestsPosted on their own when a Slack channel is assigned to the agent

What Requires Your Attention

Marketing Analytics is read-only. It produces nothing that needs your approval. What it surfaces is information for you to act on in other places:

  • Items waiting in review. A high In Review count on a tile means drafts are waiting on someone. The place to act is that agent's own screen or the Work Queue.
  • Blocked and failed items. The summary card counts Blocked items. Open the agent behind them to see why.
  • Agents that did not respond. An Unavailable tile with a reason is worth a look if you expected that agent to be reporting.
  • Quiet agents. A tile with a zero in the window you chose shows where nothing was produced.

When a number needs a fix, the fix belongs to the agent that owns it. Marketing Analytics only reports.

Who It's For

  • Account managers: check what shipped and what is pending for a client before a call.
  • Agenteous owners: see output and review backlogs across every agent without opening each one.
  • Operations leads: spot stalled queues early.