Examples
Example 1: A Campaign Landing Page, Created as a HubSpot Draft
An account manager needs a landing page for a SaaS client's new pricing tier. The page should send enterprise buyers to a demo booking.
Step 1: Start the page. On the Landing Pages screen in the app, the account manager clicks New Landing Page and fills in the form:
- Topic: Enterprise pricing tier launch
- Brand: the client's brand
- Audience: VP-level buyers at mid-market SaaS companies
- CTA Verb + Outcome: Book a 30-minute walkthrough
- CTA URL: the client's booking page
She clicks Draft Landing Page. The result panel lists each stage with "ok", and the new page appears under Awaiting Review.
Step 2: Read the copy. She opens the page. The Copy section shows a headline, sub-headline, body, bullets, and the call to action. The headline reads a little long, so she clicks it, shortens it, and clicks away. The change saves and the page body is rebuilt.
Step 3: Approve. She clicks Approve. Brand checking is set to Warn for this agency, so the page is checked and the Brand Auditor Decision section shows a passing result with no flags. The page moves to Approved, Awaiting Publish. Nothing exists in HubSpot yet.
Step 4: Publish as a draft. In the Publish to HubSpot section she leaves Push Live unchecked and clicks Create HubSpot Draft. The HubSpot State section fills in with the client's portal, the template, the state, and a link.
Step 5: Review in HubSpot. She opens the link, previews the page, and shares it with the client. The page is not public until someone pushes it live.
Example 2: A Page That Fails the Brand Check
A content manager builds a page for a financial services client. The copy includes a performance claim.
Step 1: Start the page. He fills in the New Landing Page form and drafts the page. The body includes a sentence about clients seeing "18 percent better outcomes."
Step 2: Approve. He clicks Approve. Brand checking is set to Enforce. The check flags the figure as an unsupported performance claim, which is a hard failure, so the check rejects the page and it is marked Blocked. The Brand Auditor Decision section lists the flag, and Publish to HubSpot stays unavailable.
Step 3: Start again. Editing a Blocked page does not send it back to review, and the plain Approve button is unavailable. He rejects the page and starts a new one from the New Landing Page form, leaving the figure out of the request.
Step 4: Approve the new page. The check runs on the new copy and passes. The page moves to Approved, Awaiting Publish.
Step 5: Publish. He clicks Create HubSpot Draft, and the page is created in HubSpot for the client to review.
A check that scores a page for review or revision does not block it. The page is approved with its flags listed and can be published. A check that cannot finish blocks the page, the same as a rejection.
Example 3: Approving from Slack and Going Live
An agency has assigned a Slack channel to Marketing Landing Pages. A marketing coordinator starts a page for a client's annual report download and pastes the client's brief into Source Material.
Step 1: The card arrives. When the copy and page body are ready, an approval card appears in the channel. It shows the brand, the page kind, the HubSpot portal, the call to action, a preview of the body, and the brand check result.
Step 2: Tweak the copy. From the overflow menu she chooses Edit copy, changes the sub-headline in the form, and clicks Save. The page body is rebuilt and the card refreshes.
Step 3: Approve. She clicks Approve. The card refreshes with a passing brand check result and keeps its buttons.
Step 4: Publish live. She clicks Publish to HubSpot and confirms. In the dialog she checks Push live now and clicks Publish.
Step 5: Result. Slack sends her a private message: "Publish ok: Live." The card updates to a status line showing the page as published live, with the link. The page appears under Recently Published on the Landing Pages screen, and the Live in HubSpot count goes up by one.